Job Description

Role Responsibilities

Background

We\xe2\x80\x99re building a strong Group centre in Corporate Affairs, Brand & Marketing (CABM) to support the Bank\xe2\x80\x99s strategy and aspirations and deliver a step change in our communications outcomes. We\xe2\x80\x99re doing this by bringing together the specialist teams that protect and strengthen our global brand, reputation and culture, and one of these teams is our new Story Lab.

The Story Lab will produce creative and compelling global content, working closely with our Digital Channels team to drive positive engagement with our audiences. Together, the two teams will form an \xe2\x80\x98integrated storytelling engine\xe2\x80\x99 at the heart of the Bank, collaborating with our Data & Insights team to measure and optimise content performance against CABM objectives.

Overview

The Associate Director, Story Lab, is a strong content-creation all-rounder, responsible for supporting multi-channel delivery of content that brings to life the Bank\xe2\x80\x99s narrative for clients, colleagues, and external stakeholders. The Associate Director is:

• Passionate about storytelling and full of creative and innovative ideas for impactful content, including insights reports
• An expert communicator with superior writing skills who can work seamlessly with different content formats, from long-form articles to social media copy, video and infographics
• Fully appraised of best practice in corporate content and stays tuned to latest corporate campaign trends, in the financial sector and beyond
• Well organised and a fast learner, with experience of working on complex, timebound, multiple-stakeholder projects

As part of the Story Lab team, the Associate Director will help the Bank meet its business objectives, by telling our stories in ways that break new ground, differentiate us as a business, and improve our reputation.

Responsibilities

Business

• Work with internal and external stakeholders and agencies to develop and deliver content, including articles, social posts, graphics, podcasts and videos
• Proofread, copy edit and revise content, meeting our bar of excellence
• Report on content performance against agreed objectives and key results
• Support on delivery of flagship insights reports, including vendor and stakeholder management, production and activation

Processes

• Help to ensure continuous improvement in the team\xe2\x80\x99s processes, including planning, performance measurement and reporting

People & Talent

• Support Story Lab colleagues to deliver high performance across the team
• Look for opportunities to learn from colleagues, and join internal and external training programmes and events to build and maintain excellent content-creation skills
• Build and maintain a network of key stakeholders across the Bank

Risk Management

• Support Story Lab in adhering to the Group\xe2\x80\x99s operational risk management framework
• Manage for reputational risk, flagging and escalating issues as appropriate

Governance

Regulatory & Business Conduct *

• Display exemplary conduct and live by the

. * Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.

• Lead the Story Lab team to achieve the outcomes set out in the Bank\xe2\x80\x99s Conduct Principles
• Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.

Key stakeholders

Internal:

• Corporate Affairs & Brand (Media Strategy, Issues Management, Executive Communications, Sustainability Communications, Platforms, Brand and Digital Channels)
• Group People & Culture
• Global Impact
• Insights, Data & Analytics
• Corporate Affairs, Brand and Marketing (CABM) management team
• Wider CABM teams at Group, regional and country level, including corporate and consumer communications and marketing teams
• Business segments
• Investor Relations
• Global Research
• Sustainable Finance

External:

• PR agencies
• Research agencies
• Content, creative and production agencies
• Bank\xe2\x80\x99s advertising agency
• Photographers

Other Responsibilities

Help to embed Here for good and the Group\xe2\x80\x99s brand and values within the Story Lab team.

Qualifications

• Strong planning skills
• Excellent written and verbal communication skills
• Experience in corporate communications, PR, publishing and/or journalism
• Flexibility to work in high-pressure environments
• Ability to develop effective and collaborative working relationships
• Experience of managing multiple stakeholders, including senior management and third-party vendors, across multiple locations

Role Specific Technical Competencies

• Manage Conduct
• Manage Risk
• Manage People
• Creativity
• Planning: tactical, strategic
• Written communications
• Establishing and maintaining trust
• Manage projects

About Standard Chartered

We\'re an international bank, nimble enough to act, big enough for impact. For more than 160 years, we\'ve worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you\'re looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents. And we can\'t wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you\'ll see how we value difference and advocate inclusion. Together we:

Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do

Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well

Be better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations

Time-off including annual, parental/maternity (20 weeks), sabbatical (12 weeks maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum

Flexible working options based around home and office locations, with flexible working patterns

Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits

A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning

Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.

Recruitment assessments - some of our roles use assessments to help us understand how suitable you are for the role you\'ve applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process.

Visit our careers website

Standard Chartered