Job Description

: At Singtel, we believe in the strength of a vibrant, diverse and inclusive workforce where backgrounds, perspectives and life experiences of our people help us innovate and create strong connections with our customers. We strive t : At Singtel, we believe in the strength of a vibrant, diverse and inclusive workforce where backgrounds, perspectives and life experiences of our people help us innovate and create strong connections with our customers. We strive to ensure all our people practices are non-discriminatory and provide a fair, performance-based work culture that is diverse, inclusive and collaborative. Join us and experience what it's like to be with an Employer of Choice.. Together, let's create a brighter digital future for all. .Awarded at the HR Fest Awards 2020. Responsibilities: Develop creative campaigns for CAST, our digital marketplace for apps across categories to drive appeal and conversions. This includes developing, enhancing, and executing programs to connect with the target audience across platforms, focusing on digital platforms to drive subscriptions for apps and solutions via the CAST.sg platform. This includes the evaluation of the effectiveness of the marketing plans week on week to optimize media buys and enable data-driven marketing. Use data-centric insight generation and customer journey mapping to find comms opportunities to delight the customer and enhance the stickiness of CAST and provide strong brand experience to customers. Working with business teams and customer loyalty teams to identifying new opportunities within Singtel's platform, as well as with external parties and media agencies to drive revenue across existing Singtel base and lead all Go-To-Market plans of apps and solutions across a varied category - including video content across Asian, Movies, Korean, Ethnic, Sports etc, music, productivity, reading and fitness options. Develop full year planning for CAST as a digital marketplace, which include communication strategies, brand building, media strategies and A&P budget. Full accountability in supporting key business drivers KPIs that include Gross Adds, ARPU, revenue for Singtel core products and Add-ons, which includes Singtel TV and CAST. Responsible for improving branding imagery, aligning brand guidelines across other marketing functions and provide a strong brand experience to Singtel's products Requirements: BSC marketing and/or communications At least 3 years in digital marketing/communications experience. Good understanding of digital ads that includes creation, formats & copywriting. Good understanding of marketing funnel to evaluate the effectiveness of campaigns across omnichannel business. Good experience in ATL & BTL marketing activities. Experience in a fast-paced environment. We are committed to a safe and healthy environment for our employees & customers and will require all prospective employees to be fully vaccinated.