Job Description

Business FunctionAs the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business - they were made just right for you.Are you ready to kickstart your career in a dynamic and innovative environment? Do you thrive on creativity, experimentation, and making a real impact? Join us as a Campaigns Specialist for Cards and PayLah!, you\'ll dive into exciting initiatives that shape how we engage with mobile wallets and payment solutions. Get ready to unleash your creativity, experiment with innovative strategies, and make a tangible impact from day one. If you\'re hungry to learn, thrive on innovation, and want to be part of something big, we\'re looking for you!Responsibilities

• Drive PayLah! app stickiness and usage through experimentation, targeting dormant customers with usage initiatives and also adopting a segment view
• Lead key usage campaigns, including launching new merchants on the PayLah! app, implementing QR-related programs, and designing rewards initiatives.
• Collaborate with business teams to execute monthly usage and tactical campaigns with PayLah! Partners, including overseas QR campaigns.
• Support cards usage programs for DBS Cards to drive brand love and perception while driving business outcomes.
• Manage end-to-end campaign execution, from briefing agencies to project management across multiple campaigns, ensuring timely delivery.
• Work closely with media agencies and internal analytics experts to track full funnel metrics using Adobe Analytics, leveraging data insights for decision-making.
• Partner with product teams and stakeholders to communicate new or enhanced user experience for new features or product improvements, aligning marketing efforts with business goals.
• Coordinate with external creative and media agencies to ensure successful campaign execution while maintaining brand consistency.
• Define and track business and marketing KPIs, analyzing campaign results to extract insights and formulate hypotheses for future campaigns.
• Participate in squads, lending marketing expertise and leading experimental initiatives to drive continuous innovation.
• Ensure brand identity consistency across all marketing materials.
• Manage spend and budget projections, ensuring timely cost submissions.

Requirements

• Bachelor\'s degree in Marketing, Business Administration, or related field.
• At least 2 years working experience in digital marketing, campaign management, or related roles.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively in a cross-functional environment.
• Creative thinking and problem-solving abilities, with a proactive approach to campaign ideation and execution.
• Familiarity with digital marketing tools and platforms, including social media and paid advertising channels.
• Experience in the financial services industry or with mobile wallets/cards usage campaigns is a plus.
• Ability to work in a high-paced, dynamic environment and yet be detailed oriented.
• Strong communications skills, effective in writing and be comfortable with doing presentations of marketing ideas to sell ideas for stakeholder buy-in.

Apply nowWe offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.

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