Job Description

As an ecommerce manager, you have the role and responsibility of looking after the company's B2B Ecommerce websites. Your job is to ensure successful onboarding of participating customer partners incl As an ecommerce manager, you have the role and responsibility of looking after the company's B2B Ecommerce websites. Your job is to ensure successful onboarding of participating customer partners including a needs analysis documentation, pre-implementation process, site page design, banner assets and onsite training for selling of products and services to its customers. Some key factors of the role involved the content, the design of the website and overseeing matters such as security, online marketing and team management. The main focus for an eCommerce manager, however, is conversion. Conversion is the ability to attract visitors by using campaigns, effective SEO and attractive content that can convert them into leads or sales. Ecommerce sales are very prominent in today's market and have taken over the high street as the preferred method of purchasing items. Some other responsibilities of an eCommerce manager are: . Overseeing design and Developments of Website . Items details, pricing and updates . Monitor web analytics and internal data sources . Design and Execute Roadmaps . Incorporate Best Practices . Budget Effectively . Supervise all activities and product development . Work closely with web development and technical teams . Prepare reports and analyse conversion numbers . Developing SEO/PPC Strategy/Marketing Plans . Team Management and Progress Monitoring . Quality Control and Assurance . Developing Schedules and Timescales . Web Development You will be using Magento 2 web store technology with integration to our ERP system. As the eCommerce manager you will oversee the look, feel and design of a website, working closely with the customer and the development teams to get the right interface and structure which will suit the customer journey best. The aim is to make the online e-commerce system easy to use, speedy and secure. This can mean where to place the call of action to purchase an item to how the listings are organised. It can also enhance the website with additional content such as product videos, social media integration and anything that can further improve the user experience. As part of your job you may hire / contract and subcontract (subject to Company approval) individuals or 3rd parties in order to meet your goals and objectives. These can include but not limited to: . Content Editors . Copywriters . Web Designers . Cyber Security experts . PPC/SEO executives . Web Analysts/Analytics . Web Services Engineer Campaigns and Strategy You will be working closely with the digital marketing plan team to execute sales and promotional programs for the year and ahead. This plan can identify areas that they need to develop including introducing sales campaigns, exclusive offers and most importantly SEO and PPC campaigns. An eCommerce manager may have a dedicated in-house SEO team or use an agency to suggest keyword strategy techniques and provide the copy or descriptive content that could possibly increase page ranking and traffic. Security and Maintenance Websites could be subjected to cyber-attacks, compromise or even technical issues that will require quick and immediate actions to resolve any problems or threats that might occur. The most important factor is protecting customers' sensitive data from cyber criminals so implementing a high level of security is necessary in order to prevent a PR disaster for your company as well as letting loyal customers down. Over recent years many company databases have been compromised so protecting classified and sensitive details is a top priority. Conversion Monitoring web traffic statistics and generating reports is usually an everyday responsibility for the this role. By using analytical tools like Google Analytics or Comscore the performance of a website can be analysed and evaluated to see whether any particular campaign or major site changes were successful or not. Analytic tools can analyse all sorts of behaviours and patterns such as bounce rates, time on page and referrals to give detailed insight and in-depth analysis.