Job Description

Position Snapshot

Location: Changi Business Park, Singapore

Company: Nespresso Singapore

Type of contract: Permanent

Position Summary

Joining Nespresso means embarking on a unique adventure within a growing and innovative company. At Nespresso, you will learn about our passion for perfection and for the exceptional, and about our values, which are guided by this same passion: Nespresso excellence.

We are looking for an eCommerce Manager to be part of our exciting Nespresso Singapore team. In this position, you will be in charge of building the channel\'s long term strategy, business development and operational planning ensuring the E2E optimization, efficiency and profitability of both owned Digital boutiques (nespresso.com B2C+B2B) and not-owned (eRetailer.com). You will lead a structured eCommerce team and is accountable to deliver upon both sales and customer satisfaction targets and drives the day-to-day operations, according to the strategy defined, in close cooperation with the market\'s functions and channels\' management. You will own the digital path to purchase journey of our customers from new member acquisition to sales and retention by delivering effortless consumer experience.

A day in the life of\xe2\x80\xa6

• Develop and implement Digital Strategy to increase visits & engagement to Nespresso touchpoints and translate it into operational plan:

• Define the local strategy to deliver upon audience acquisition & digital visibility objectives in both B2C & B2B business
• Drive channel development. Review and roll out relevant projects from HQ & initiate local initiatives that enhance customer digital experience
• Define the digital journey for every consumer activation plan and campaigns in line with marketing and other commercial channels
• Plan & ensure the execution of e-merchandising activities through cross-sell, up-sell & eCRM strategies
• Monitor digital acquisition KPIs and deliver upon ROI targets
• Support other channels and functions in implementing projects with a digital dimension
• Drive Digital Operations:

• Manage digital operations on a daily basis to achieve acquisition objectives (SEM, display, affiliation, emailing, social media)
• Manage the local eBusiness plan to reach conversion, sales & customers satisfaction objectives
• Optimize e-merchandising & customer journey by leveraging internal & external data for insights and analyses to continuously improve conversion & average basket size.
• Ensure the Brand equity is protected on all digital touchpoints
• Ensure seamless operations with other channels and functions for an integrated, omnichannel user experience
• Be the market spokesperson with HQ on market needs / roadmap to secure necessary support for local activities and enrich global strategy
• Provide HQ with eBusiness team with business results, share best practices, input ideas or report innovative digital initiatives from competition
• Ensure compliance to Nespresso digital guidelines and all legal terms & conditions are compliant with local laws
• Optimize E-Retailer content & experience:

• Drive the day-to-day back-end management of not-owned digital channels as well (E-Retailer.com)
• Drive and continuously improve the digital path to purchase and ensure a best-in-class digital consumer experience through optimized purchasing paths from call-to-actions to landing pages and leading test & learn activities that deliver sales & ultimately conversion to Nespresso member
• Ensure the integration of all product launches and digital campaigns into the content management system (e.g. copy, visuals, banners)
• Ensure platforms are compliant with cross-functional requirements (e.g. TQM, legal, delivery services etc.)
• Optimize back-end performance of digital channels by collaborating with IT, CRC, Marketing and Supply Chain stakeholders
• Team management responsibilities:

• Lead the eCommerce team in the execution of the defined Strategy and operational plan to reach conversion, sales & customers satisfaction objectives.
• Deliver digital channel performance vs target
• Establish and manage digital channel budget and cost
• Drive the organisation business results by building the department in a sustainable way
• Support both B2C & B2B Commercial Heads in making optimal investments and decisions in the OP process
• Drive improvements and efficiencies in the organisation by collaborating with other departments

What will make you successful

• University degree in business management or equivalent with at least 6 years\' experience in eBusiness
• Strong experience in managing Website (Content Management, eMerchandising, A/B testing & personalization)
• Strong experience in Digital Marketing activities to drive traffic on websites (SEO, SEM, Affiliation, Display\xe2\x80\xa6)
• Experience in building eBusiness operations (organization, processes, guidelines) a strong plus
• People management experience is a must, in leading and managing cross functional team
• Stakeholder Management experience in a matrix organisation

Position Snapshot

Location: Changi Business Park, Singapore

Company: Nespresso Singapore

Type of contract: Permanent

Position Summary

Joining Nespresso means embarking on a unique adventure within a growing and innovative company. At Nespresso, you will learn about our passion for perfection and for the exceptional, and about our values, which are guided by this same passion: Nespresso excellence.

We are looking for an eCommerce Manager to be part of our exciting Nespresso Singapore team. In this position, you will be in charge of building the channel\'s long term strategy, business development and operational planning ensuring the E2E optimization, efficiency and profitability of both owned Digital boutiques (nespresso.com B2C+B2B) and not-owned (eRetailer.com). You will lead a structured eCommerce team and is accountable to deliver upon both sales and customer satisfaction targets and drives the day-to-day operations, according to the strategy defined, in close cooperation with the market\'s functions and channels\' management. You will own the digital path to purchase journey of our customers from new member acquisition to sales and retention by delivering effortless consumer experience.

A day in the life of\xe2\x80\xa6

• Develop and implement Digital Strategy to increase visits & engagement to Nespresso touchpoints and translate it into operational plan:

• Define the local strategy to deliver upon audience acquisition & digital visibility objectives in both B2C & B2B business
• Drive channel development. Review and roll out relevant projects from HQ & initiate local initiatives that enhance customer digital experience
• Define the digital journey for every consumer activation plan and campaigns in line with marketing and other commercial channels
• Plan & ensure the execution of e-merchandising activities through cross-sell, up-sell & eCRM strategies
• Monitor digital acquisition KPIs and deliver upon ROI targets
• Support other channels and functions in implementing projects with a digital dimension
• Drive Digital Operations:

• Manage digital operations on a daily basis to achieve acquisition objectives (SEM, display, affiliation, emailing, social media)
• Manage the local eBusiness plan to reach conversion, sales & customers satisfaction objectives
• Optimize e-merchandising & customer journey by leveraging internal & external data for insights and analyses to continuously improve conversion & average basket size.
• Ensure the Brand equity is protected on all digital touchpoints
• Ensure seamless operations with other channels and functions for an integrated, omnichannel user experience
• Be the market spokesperson with HQ on market needs / roadmap to secure necessary support for local activities and enrich global strategy
• Provide HQ with eBusiness team with business results, share best practices, input ideas or report innovative digital initiatives from competition
• Ensure compliance to Nespresso digital guidelines and all legal terms & conditions are compliant with local laws
• Optimize E-Retailer content & experience:

• Drive the day-to-day back-end management of not-owned digital channels as well (E-Retailer.com)
• Drive and continuously improve the digital path to purchase and ensure a best-in-class digital consumer experience through optimized purchasing paths from call-to-actions to landing pages and leading test & learn activities that deliver sales & ultimately conversion to Nespresso member
• Ensure the integration of all product launches and digital campaigns into the content management system (e.g. copy, visuals, banners)
• Ensure platforms are compliant with cross-functional requirements (e.g. TQM, legal, delivery services etc.)
• Optimize back-end performance of digital channels by collaborating with IT, CRC, Marketing and Supply Chain stakeholders
• Team management responsibilities:

• Lead the eCommerce team in the execution of the defined Strategy and operational plan to reach conversion, sales & customers satisfaction objectives.
• Deliver digital channel performance vs target
• Establish and manage digital channel budget and cost
• Drive the organisation business results by building the department in a sustainable way
• Support both B2C & B2B Commercial Heads in making optimal investments and decisions in the OP process
• Drive improvements and efficiencies in the organisation by collaborating with other departments

What will make you successful

• University degree in business management or equivalent with at least 6 years\' experience in eBusiness
• Strong experience in managing Website (Content Management, eMerchandising, A/B testing & personalization)
• Strong experience in Digital Marketing activities to drive traffic on websites (SEO, SEM, Affiliation, Display\xe2\x80\xa6)
• Experience in building eBusiness operations (organization, processes, guidelines) a strong plus
• People management experience is a must, in leading and managing cross functional team
• Stakeholder Management experience in a matrix organisation

SINGAPORE, SG, 486035

SINGAPORE, SG, 486035

Nestl\xc3\xa9