Job Description

Key Responsibilities
As Brand Activation Manager, you will be developing local brand building activities for the region, and rolling out global innovations. You will work closely with the commercial teams to grow our HoReCa business (hotels, restaurants, cafes).

Key Markets: South Korea, Taiwan, Singapore, Hong Kong.

(1) Drive the growth of our brands via best in class activation
- Lead the development of local digital-first activation campaigns for Volvic and Alpro brands from concept to execution. Work closely with the sales, distributors & ecommerce team to ensure campaigns drive tangible business results.
- Assess innovation market needs, liase with global/central team to deploy new product launches
- Trade Marketing/In-store excellence: Develop effective promotions, POSM, picture of success (PICOS), work closely with distributors/sales/EC team to elevate premiumness in-store

(2) Champion Horeca and Sparkling
- Work closely with Sales and distributors to drive the growth of our Sparkling portfolio and roll-out innovations and develop local activation plans to grow our business in hotels, restaurants, cafes.
- Build strong partnership with distributor and key customers to implement plans

(3) Consumer & Market Analysis
- Analyze market data to identify relevant insight and growth opportunities.
- Conduct regular external competitive scan

(4) Portfolio Management
- Identify opportunities for sku rationalization, lead artwork development process
- Work with different functions (ie. Central, Supply Chain, Sales Finance, etc) for smooth and timely implementation

(5) Track business results
- A&P budget: responsible, efficient management of A&P
- Business results tracking & analysis

Internal stakeholders:
- Marketing, EC, Sales, Supply Chain and Finance
- Central, Volvic & Alpro acceleration unit
- Other departments/CBUs, according to functional needs (Customer Service, HR, Legal, Quality etc.)

External stakeholders:
- Partner agencies
- Distributors
- Key Customers

Professional Experience
Minimum 7 years of relevant experience in Marketing (regional or local), within a strong multinational FMCG company. HORECA experience is preferred but not mandatory.

Skills required:
- Highly organized with strong project management skills
- Excellent communication and interpersonal skills
- High Autonomy, Self-motivated, good team player and results-driven
- Problem-solving approach and analytical skills
- Digital-savvy
- Ability to prioritize effectively
- Entrepreneurial mindset

- Fluent English is essential

University Degree in Business or Marketing.

AT EVAI, a division of Danone, we bring to life our iconic global brands EVIAN, VOLVIC & FERRARELLE where our consumers work, live and play. At the same time, we seed the expansion of PLANT-BASED Beverages around the world, giving flexitarian consumers a wider choice to diversify their protein sources.

We operate on a unique business model: partnership with local distributors. We work with more than 150 distributors, operating in more than 110 countries. The team behind it is no more than 100 people, with employees strategically based around the world. In fact, we are one of the most culturally diverse Business Unit in Danone with about 30 different nationalities located in over 20 countries.

When you join us, you will be amongst like-minded individuals - ambitious and hungry for more, flexible & autonomous, resilient in the face of challenges & driving change, high-performers & team players. Every individual makes a direct impact to our business results.

We are Evian Volvic Alpro International (EVAI).