Job Description

Purpose & Overall Relevance for the Organization

• Digital content team drives alignment across the digital ecosystem by creating/adapting relevant, inspiring & empowering digital content leading to one seamless consumer experience across all digital activation touchpoints.
• This role is key to the successful adoption, development and implementation of Global digital strategies and seasonal plans for APAC market.

Key Responsibilities

• Lead the creation/curation/adaptation & delivery of digital activation content for digital campaigns, promotions & projects from concept to execution.
• Develop, own & execute content strategy for eCom/ eTrade & Membership.
• Drive cross functional collaboration with global, APAC & local brand communications & digital business stakeholders.
• Identify digital content gaps in global toolkits and ensure local market needs are covered through local content production within the global content guidelines.
• Drive an on Time & In Full delivery of content toolkits across all digital platforms.
• Drive annual marketing working budget (MWB) planning & monthly reporting.
• Collaborate with global (LACE) and manage local agencies for briefing & development of concepts and creative elements (toolkits) ensuring efficient delivery of digital creative assets.
• Create content performance matrix & drive content test & learn across platforms.
• Create & share pan APAC content deployment & performance reports.
• Set up a cadence & facilitate best practices sharing across APAC markets.
• Create a network with the Digital Brand Activation teams across APAC countries that can help build better results
• Build, lead, and develop a highly engaged team and drive a performance and development culture facilitated through #MYBEST

Knowledge, Skills and Abilities

• Solid understanding of consumer messaging across the digital ecosystem
• Solid experience in managing campaign creation through external agencies.
• In depth knowledge of technical and creative aspects of digital and mobile
• Ability to manage & collaborate with internal and external cross-functional stakeholders: BU’s, eCom, Brand Activation, Retail, Agencies etc.
• Regional experience or experience across APAC countries is a plus.
• Ability to handle ambiguity and untangle complex situations into actionable activities
• Broad understanding of and passion for the sports and fashion industry.
• Strong interpersonal/communication skills and high level of strategic thinking.
• Strong written, verbal, presentation and organizational skills
• Languages: Fluent in English. Japanese/Korean language is a plus (not mandatory).

Requisite Education and Experience / Minimum Qualifications

• Degree in Marketing, Communications, Digital or a related field. Master Degree a plus.
• 8+ years’ industry and / or relevant work experience.

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE‘S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE – THE 3CS: CONFIDENCE, COLLABORATION AND CREATIVITY.

• CONFIDENCE allows athletes to make quick decisions on the field, to reach higher. For us at adidas confidence means acknowledging that we don’t have all the answers. But we are willing to take risks, we try new things. And if we fail, then this is part of our learning – it helps us improve. COLLABORATION. Every elite athlete relies on partners: coaches, teammates, and nutritionists. We, too, know that we are stronger together. Winning as one team takes open and candid dialogue, inclusiveness and trust in each other’s abilities and talents. Being the best sports company in the world takes CREATIVITY. No great athlete succeeds by copying their predecessors’ training plans and strategies. We have to be open to new ideas, explore, gain an edge and stand out. Only then can we succeed.

ADIDAS CELEBRATES DIVERSITY, SUPPORTS INCLUSIVENESS AND ENCOURAGES INDIVIDUAL EXPRESSION IN OUR WORKPLACE. WE DO NOT TOLERATE THE HARASSMENT OR DISCRIMINATION TOWARD ANY OF OUR APPLICANTS OR EMPLOYEES. WE ARE AN EQUAL OPPORTUNITY EMPLOYER.


JOB TITLE:
Senior Manager, Digital Content Activation, APAC

BRAND:
adidas

LOCATION:
Singapore

TEAM:
Marketing & Communications

STATE:
01

COUNTRY/REGION:
SG

CONTRACT TYPE:
Full time

NUMBER:
458369

DATE:
Jun 27, 2022