Job Description

Where you fit in Shell is the world's leading Mobility retailer with thousands of service stations visited by millions of customers every day, it is imperative that we put customers at the heart of everything we do. The Brand & Communications Manager Where you fit in Shell is the world's leading Mobility retailer with thousands of service stations visited by millions of customers every day, it is imperative that we put customers at the heart of everything we do. The Brand & Communications Manager will play an integral part towards achieving our ambition by: Driving brand love and ensuring that we maintain our position as the preferred pitstop and destination of choice for our customers. Ensuring that we have a fit for purpose communications strategy that stretches the media boundaries. What's the role The accountabilities of the role include the following: Overall brand custodian for the Shell Mobility Singapore business. Develop and execute the communications strategy that not only optimizes media spend but also incorporates new techniques, beyond traditional media, to ensure the right channels are being leveraged upon to deliver high yield initiatives. Develop and lead successful implementation of strategic brand marketing initiatives and campaigns that are in line with the Shell Mobility Ambition. Responsible for the planning and delivery of the Shell Mobility social media calendar and future roadmap. Apply understanding of market data, brand performance and customer trends to generate insights that will help transform the customer experience in a competitive retail environment Manage strategic marketing and communications agencies to deliver compelling and impactful 360 communications. Key focal interface with External Relations to facilitate the positioning of Mobility within the overall Singapore narrative. Manage key strategic partnerships that will help drive incremental value to the Mobility business in Singapore. What we need from you We hope to see as many of the following: At least 3 years of work experience in marketing or relevant fields - Experience in the brand management and in the digital space will be an advantage. Experienced in identifying, integrating, and leveraging on different marketing channels to effectively reach out to relevant audiences. Passionate brand advocate, creative thinker, and problem solver, who can combine commercial savviness with driving brand love. High competency in generating and understanding customer insights and data to drive competitive advantages for the business. Proven track record of being delivering successful brand initiatives and campaigns. More about Shell in Singapore Shell is one the largest foreign investors in Singapore and began operations in 1891. Today, we have more than 3,200 employees in Singapore alone. The Pulau Bukom Manufacturing Site today is the largest Shell refinery in the world in terms of crude distillation capacity, which makes Singapore a key regional supply and trading centre for Shell in the East. Singapore is the largest petrochemical production and export centre in the Asia Pacific region. Shell Jurong Island (SJI) manufactures petrochemicals to meet the fast-growing demand for these products in the region. We also have one of the largest single-branded retail networks in Singapore, providing customers with a wide range of quality products and services. When you join Shell in Singapore, you can count on our commitment to help you thrive and propel your career by means of our industry-leading development programme and our available and unrivalled pool of local and global experts. Our numerous global and local skill pools as well as our diversity are key to our success and continuing innovation. An innovative place to work There's never been a more exciting time to work at Shell. Join us and you'll be adding your talent and imagination to a business with the ambition to shape the future - whether by investing in oil, gas and renewable energy to meet demand, exploring new ways to store energy, or developing technology that helps the world to use energy more efficiently, everyone at Shell does their part. An inclusive place to work To power progress, we need to attract and develop the brightest minds and make sure every voice is heard. Here are just some of the ways we are nurturing an inclusive environment - one where you can express your ideas, extend your skills, and reach your potential. We're creating a space where people with disabilities can excel through transparent recruitment process, workplace adjustments and ongoing support in their roles. Feel free to let us know about your circumstances when you apply, and we'll take it from there. We're closing the gender gap - whether that's through action on equal pay or by enabling more women to reach senior roles in engineering and technology. We're striving to be a pioneer of an inclusive and diverse workplace, promoting equality for employees regardless of sexual orientation or gender identity. We consider ourselves a flexible employer and want to support you finding the right balance. We encourage you to discuss this with us in your application. A rewarding place to work Combine our creative, collaborative environment and global operations with an impressive range of benefits and joining Shell becomes an inspired career choice. We're huge advocates for career development. We'll encourage you to try new roles and experience new settings. By pushing people to reach their potential, we frequently help them find skills they never knew they had, or make career moves they never thought possible.