The Brand Executive supports the Senior Manager in planning and executing the Marketing calendar of activities to ensure the smooth and timely execution of all campaigns, product launches, and projects.
Marketing Communications
Plan, create, and implement marketing campaigns and promotions including both ATL and BTL for a diverse portfolio of categories
Manage the timeline for campaigns and new product launches and follow through with high accuracy
Prepare, monitor, and present accurate and timely campaign progress and post-mortem report and analysis to measure campaign effectiveness, and derive key learning for business growth and decision-making
Liaise, align, and coordinate with internal and external stakeholders to conceptualize and ensure the smooth execution of campaigns
Prepare sales sell-in kit and product deck for new product launches
Manage A&P budget for the assigned portfolio, forecasting and optimizing spends
Support the teams (for all key markets including Malaysia and International Sales) on both aspects of marketing and administration
Co-develop all sales strategies and BTL activities with brand owners for the assigned brands to achieve monthly sales targets
Work closely with the sales team to develop trade activities and ensure proper trade executions in the retail stores
Perform any other tasks and/or projects assigned by superior/management
Upkeep marketing data, categories\' assets, and materials
Product Management
Manage and maintain the development of the product packaging designs (Domestic market, Malaysia market & International markets) to ensure correct changes are being implemented and timely submission of artwork
Develop new products that are aligned with the business and market needs using relevant market and consumer insights or trends
Work closely with key stakeholders to ensure clear communication and timely approvals
Apply to the relevant authorities for approval of packaging
External and internal data management to analyze review opportunities for business growth in a stipulated period
Gather and monitor market and consumer trends and competitive information
Conduct on-ground market visits to trade channels to understand consumers\' buying behaviors and upcoming product trends
Requirements:
Diploma in Marketing, Business Administration, or a related discipline
Minimum 1-2 years of marketing experience in the FMCG sector
Knowledge of Nielsen Market data will be an added advantage
Reg No: R2095781 Daniel Wong
The Supreme HR Advisory Pte Ltd EA No: 14C7279
Additional Information
Career Level
Junior Executive
Qualification
Not Specified
Years of Experience
1 year
Job Type
Full-Time
Job Specializations
,
Company Overview
Here at The Supreme HR Advisory, we pride ourselves on being a vibrant recruitment firm with strong Southeast Asia standing. We believe in customizing our services to your unique needs. We are dedicated, enthusiastic and we take innovative approaches in customizing our services. Our depth of experience enables us to understand each industry\'s challenges and provide expert advice on hiring requirements. Our goal is to leverage on our local knowledge and global expertise to deliver high-quality candidates specifically matched to the requirements of each of our client.