At least a Diploma in Marketing, Business Administration, or a related discipline
Minimum 1-2 years of marketing experience in the FMCG sector
Responsibilities:
The Brand Executive supports the Senior Manager in planning and executing the Marketing calendar of activities to ensure the smooth and timely execution of all campaigns, product launches, and projects.
Marketing Communications
Plan, create, and implement marketing campaigns and promotions including both ATL and BTL for a diverse portfolio of categories
Manage the timeline for campaigns and new product launches and follow through with high accuracy
Prepare, monitor, and present accurate and timely campaign progress and post-mortem report and analysis to measure campaign effectiveness, and derive key learning for business growth and decision-making
Liaise, align, and coordinate with internal and external stakeholders to conceptualize and ensure the smooth execution of campaigns
Prepare sales sell-in kit and product deck for new product launches
Manage A&P budget for the assigned portfolio, forecasting and optimizing spends
Support the teams (for all key markets including Malaysia and International Sales) on both aspects of marketing and administration
Co-develop all sales strategies and BTL activities with brand owners for the assigned brands to achieve monthly sales targets
Work closely with the sales team to develop trade activities and ensure proper trade executions in the retail stores
Perform any other tasks and/or projects assigned by superior/management
Upkeep marketing data, categories\' assets, and materials
Product Management
Manage and maintain the development of the product packaging designs (Domestic market, Malaysia market & International markets) to ensure correct changes are being implemented and timely submission of artwork
Develop new products that are aligned with the business and market needs using relevant market and consumer insights or trends
Work closely with key stakeholders to ensure clear communication and timely approvals
Apply to the relevant authorities for approval of packaging