Job Description

Reporting directly to the Regional Brand General Manager, the Brand Manager SEA will establish, develop and drive the growth of the Brand in the region, being responsible for the complete management of the area for domestic and travel retail activities.Main Responsibilities: Implement and execute a consistent regional strategy, with a true omni-channel approach Build the annual budget and actively support the preparation of the 5Y strategic plan Define a clear business roadmap in close partnership with each local GM In charge of the LM SEA and TR SEA P&L: meet Budget objectives (Net Sales and Operating Profit), set targets and manage local and regional P&L; liaise with HQ (Sales, Marketing, Merchandising, Finance and Operations) in order to deliver the required results Conduct negotiations with Distributors and Retailers to achieve Budget targets Reinforce, directly manage, and further develop the distributors network Develop and negotiate a sales & stock plan by market and by customer in line with Brand's guidelines and strategy Ensure that all POS follow and represent brand's strategy and positioning, including visual merchandising and trade marketing materials as well as training Ensure the perfect implementation of the marketing plan by negotiating for excellent locations and optimized promotional calendar Maximize Sell-in and Sell-Out in assigned doors to grow market share, ranking and productivity of each counter in the dedicated doors Recruit, manage, supervise, coach, and motivate a dedicated Team Monthly reporting on sales & market analysisKey Competencies: Sales driven/result oriented Sound people management skills Sharp business acumen in making business decisions Strong PR and negotiation skills Solid analytical skills & meticulous with numbers Strategic thinking with a global view of businessKey Performance Indicators: Sales driven/result oriented Sell-in & Sell-out performance Growth vs market Achieving P&L operating results Merchandising: counters opening/refurbishments/premium Image of POS Gain of space in current locations Team's motivation, development & growth
Not Specified