Job Description

The Branding Director for AMEA Snacks leads a team of 3 brand managers and is responsible for developing & leading the local execution of the annual regional Pringles commercial plans across all APAC markets.

Key priorities include:

• Designing winning local commercial plans executing regional Commercial & Product Innovation programs \xe2\x80\x93 in line with business strategy,
• Driving efficient & effective brand support model specific to each market,
• Delivering world class & innovative ATL & BTL communication plans
• Building a high-performing team (direct & with markets)

The role works across all markets in APAC and collaborates with multiple functions centrally and in markets, incl Marketing, Insights, Trade Marketing, Sales, Finance, Supply Chain, R&T and external partners.

HERE\xe2\x80\x99S A TASTE OF WHAT YOU\xe2\x80\x99LL BE DOING

• Support in developing AMEA Snacks commercial strategies.
• Lead the development of winning Product & Commercial Innovation execution plans anchored in powerful consumer insights to grow brand & category in each market.
• Develop holistic brand communication plans (creative execution, copy production, media strategy, sufficiency model) to support CI & PI programs in market.
• Step-change our brand communication model, unlocking new media capabilities (digital).
• Help step-change our shopper marketing in collaboration with trade marketing to help position Pringles as a category thought leader with customers & shoppers, designing shopper centric plans to support brand & customer annual plans.
• Drive the execution of aligned commercial plans in every market, ensuring brand support model and sufficiency levels (Trade, innovation, marketing) are adequate.
• Control of A&P budget and monitor spending vs. plan.
• Work closely with markets to execute plans with excellence and follow through in results.

YOUR RECIPE FOR SUCCESS

• Degree in either Business, Marketing, or related discipline. At least 12 years\xe2\x80\x99 relevant work experience across Branding/Marketing.
• Strong commercial acumen: comfortable interpreting, analysing and leveraging data.
• Be able to empathize equally between consumer and shopper, translating insight and foresight into actions that drive demand for our business.
• Experience in owning and delivering communication and strategic insights, project plans and partnering with senior leaders and commercial teams.
• Develop and coach direct reports including all elements of the Talent Management process.
• Strong interpersonal skills with ability to build relationships with internal and external stakeholders.
• Ability to think creatively and innovatively, build up and stretch into new areas.
• Self-motivated, organised, able to prioritise and manage multiple projects.
• Team player with a \xe2\x80\x98can-do\xe2\x80\x99 solutions-focused approach.

OUR BENEFITS AND CULTURE

We\xe2\x80\x99re a company that makes great food and we hire great people! Our K Values (integrity & respect, accountability, passion, simplicity, success and humility and hunger) shape our Kellogg culture and guide the way the business is run.

We offer our employees competitive salaries including performance-related bonuses and incentives, a flexible work environment and range of flexible employee health & wellness benefits. As an individual you can grow and develop your career with the support of your Manager and range of learning and development opportunities. The benefit of a global organization is you can take your career offshore.

Kellogg Company is an Equal Opportunity Employer who provides an inclusive work environment that involves everyone and embraces the diverse talent of its people.

ABOUT KELLOGG COMPANY

At Kellogg Company (NYSE: K), we are driven by the legacy of our innovative founder, W.K. Kellogg to enrich and delight the world through foods and brands that matter. Kellogg\xe2\x80\x99s is the world\xe2\x80\x99s leading producer of cereal, a leader in snacks production and a leading North American frozen foods company, with annual sales of more than $13 billion. Every day, our well-loved brands nourish families so they can flourish and thrive.

These brands include Kellogg\xe2\x80\x99s\xc2\xae, Special K\xc2\xae, Pringles\xc2\xae, Kellogg\xe2\x80\x99s Frosted Flakes\xc2\xae, Pop-Tarts\xc2\xae, Kellogg\xe2\x80\x99s Corn Flakes\xc2\xae, Rice Krispies\xc2\xae, Kashi\xc2\xae, Cheez-It\xc2\xae, Eggo\xc2\xae, Coco Pops\xc2\xae, Mini-Wheats\xc2\xae, and many more. To learn more about our responsible business leadership, foods that delight and how we strive to make a difference in our communities around the world, visit

Kellogg\'s