Job Description

We at Cake aspire to transform and decentralize finance with tomorrow's technology, with a globally distributed and close-knit team of doers and getters. Here's an opportunity to join a movement to break the mold. Join Cake and help us shape the future of personal finance.
About the team Our Marketing team is the engine that drives our customer acquisition and assets under management. We've built a brilliant product and platform, and we need to let the world know about it. The CMO will drive our overall marketing strategy. You will have 3 direct reports helping you manage a team of ~20 fantastic marketing professionals. In addition to continuing to build on our B2C successes, you will also spearhead a new B2B product. What you will do:

• Defining and executing the Marketing strategy
• Collaborate with various Business Units and functional teams across the organization to translate marketing strategy into initiatives that support both individual Business Units' operations and the Organization as a whole
• Ensure that our numerous online and physical touchpoints achieve their deliverables
• Create reliable measuring systems to monitor the effectiveness of marketing efforts and take corrective action
• Lead, inspire, and coach a team of high-performing marketing professionals

What you'll need:

• At least 3 years experience as a senior marketing executive, with budget-holding responsibilities
• At least 5 years experience in the crypto domain
• A stellar track record in building, leading, and inspiring marketing teams
• Proven track record of success in a variety of marketing disciplines, including brand planning and management, campaign management, internal and external communications, performance marketing, etc
• Active team player, excellent communication skills, positive attitude and good work ethic
• The ability to be based in Singapore for the role, this is a pre-requisite for all of our senior leadership team

Cake DeFi is a Singapore-based blockchain and fintech company that empowers users to be in control of their finances by creating cash flow and harnessing the potentials of Decentralized Finance. Founded in 2019, we currently have more than ~100 employees of various backgrounds and nationalities, and growing. Read more about our company at www.cakedefi.com.