Job Description

Responsibilities:

Commercial Data and Financials


Meet growth targets aligned with departmental goals (Key KPIs: NTB, NOII, NII) Ensure cost of acquisition and cost to serve are within budget allocated Prepare monthly reporting decks and commercialization dashboard
Go-to-Market Strategy & Execution / Product Positioning / Market Intelligence


Design and drive the GTM strategy for Commercial Banking products/services Develop and review campaigns, product bundles to drive awareness, conversion, retention and advocacy Review competitor landscape and review customer journey Establish digital channels to improve outreach and CX such as EVA/WA Bot, FX Online, DSME, OBCA etc
Sales Enablement and Sales Productivity


Prepare training, tools and materials that enable effective product positioning and enhance customer engagement Tabulate and review Sales Incentive Program (SIP) for SME team Monitor sales productivity and propose sales campaign to drive additional efforts
Channels Management / Cross-Functional Coordination


Work closely with various departments such as marketing, transaction banking and retail banking

Requirements:

Bachelor's degree in Marketing, Business, or a related field Strong experience in marketing, commercialization or Go To Market strategy, preferably in financial services or fintech Strong interpersonal skills to collaborate effectively across departments/functions Experience launching and scaling new products is an advantage Excellent communication and presentation skills, with the ability to analysis data and provide valuable insights Good communication skills, written and spoken with the ability to communicate at all levels

Planning and organizing