Job Description

About the company

Lenskart is Asia\'s largest eyewear company serving 40 Million people - helping them see better and lead better quality lives. We have more than 1500 omnichannel stores across 175 cities in India, Singapore and Dubai. Our aim is to serve One Billion eyes by 2025 globally. And in this journey, we want to go beyond vision correction to transform the way people see and experience the world. That\'s our new purpose - and we can only get there through cutting-edge technology and exceptional people.

Our international businesses are young and hustling, growing at warp speed to cater to larger shares of their respective markets. At present, we have a distribution presence of more than 40 retail stores across Singapore and Dubai, and active expansion plans across Asia and the Middle east regions.

About the team

We are looking for a creative, motivated and experienced Communications Manager to join our Marketing team. You will be responsible for the overall corporate communication and brand marketing efforts for Lenskart Singapore. This role will be based in Singapore reporting to the General Manager of Marketing.

What your responsibilities will be

Marketing & Consumer Communications:

Promote the Lenskart brand in Singapore and new markets by translating our Mission, Product DNA, Brand Vision & Business Strategy into press activities

Collaborate with marketing teams to align corporate communication efforts with overall brand marketing strategies

Propose and plan corporate and consumer PR plans and KPI\'s to sustain the brand

Cultivate and maintain strong relationships with local and regional media outlets, journalists, and influencers.

Stay updated on industry trends, market developments, and competitor activities, providing regular reports and insights to the executive team

Press kit, KOL & media loans management

Manage local event to execute media / PR activities

Corporate Communications:

Lead the development and execution of comprehensive corporate communication strategies to enhance the company\'s reputation and visibility within the industry.

Create compelling content, including press releases, articles, and thought leadership pieces, to communicate the company\'s initiatives, achievements, and contributions to the retail, fashion and technology sector

Crisis Management:

Develop and implement crisis communication plans, addressing any potential issues that may impact the company\'s reputation.

Who we are looking for

Minimum Qualifications

Bachelor\'s degree in Mass Communications, Business or related disciplines

5-8 years of Communications experience in a fashion, retail, or agency environment

Strong fashion and market sense with commercial acumen

Proficient in developing, executing, and measuring communication strategies

Well organized, works autonomously with strong problem-solving and collaboration skills

Excellent presentation and communication skills

Good team player with a strong sense of responsibility

Experience in Singapore market is a must

Preferred Qualification

experience and exposure within the Southeast Asia is a plus

Lenskart