Job Description

At H&M we are on an exciting journey to become the leading destination for style, creativity & culture, empowering leaders and engaging teams. Customers and colleagues are the core of our business, in line with our transformation, we want to achieve clear ownership, fuel our salesmanship and innovative minds, enabling agility to build on our passion for customers and colleagues throughout the organization.

Job description



Do you have a passion for Fashion PR? Would you like to be a part of the team that is responsible for driving customer experience and communications? Would you describe yourself as an action-oriented person with great communication skills and a people's person? If so, you might be our next Communications Project Manager!

As a Communications Project Manager and brand ambassador to H&M, you work with the team on planning, executing and following up on locally and globally planned PR activities as well as internal communications. You will be responsible for building and maintaining relations with media, celebrities, and key opinion leaders in order to grow and engage our customer base as well as drive positive brand perception and brand love for H&M.

Key Responsibilities

• Maintain and develop strong relations with fashion media, stylists and key opinion leaders
• Responsible for planning, organising, and implementing PR activities to promote the H&M brand and enhance product awareness to drive positive brand perception
• Event and project management - knowing how to execute and run a campaign/event that is engaging and exciting
• Assist and follow up on local press office functions such as media pitching, press kit dissemination and report compilation
• Manage media monitoring, preparation of monthly reports as well as analysis of media clippings, latest trends, competitor activities and editorial calendars/themes to ensure competitive edge of H&M product placements
• Measure PR KPIs and compile reports on all PR campaigns and activations
• Drive strong collaboration with marketing, merchandising, visual and e-commerce teams to ensure press activities are aligned with local collection activation plan
• Support local internal communications - coordinating and proof-reading information from Sales & Head Office, disseminating information to stores via correct channels, close collaboration with local HR team on sharing internal information and team engagement activities, and is responsible for local edition of H&M Backstage
• Work closely with the communications team to ensure that press campaigns and activities are executed in line with global media policy and guidelines
• Be the point of contact for store related communications and customer service matters

Profile

Qualifications

• Degree holder or equivalent in communications, marketing, or related disciplines
• Minimum of 7 years of work experience in a Comms role preferably within beauty/luxury/lifestyle/retail
• Exceptional written, verbal communication and interpersonal skills
• Strong project management skills - organisational, planning and attention to detail working on multiple projects simultaneously
• Keen interest in the fashion business, local media and KOL landscape
• Strong media contacts across fashion, lifestyle and sustainability
• Pleasant and energetic personality that is self-motivated, action-oriented, and initiative-driven
• Burning passion for the H&M brand, understands and likes our company values and business idea

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