Job Description

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Job Summary:

We are looking for a highly motivated, results-driven, and passionate individual to join our awesome marketing team! You should be resourceful, creative, and genuinely care about the details. Your communication and interpersonal skills are unmatched, and you are confident. You are comfortable coordinating the work of external suppliers and managing internal responsibilities while working to tight deadlines and maintaining a flexible and proactive approach to your responsibilities, whether you are working autonomously or as part of a team.

Job Responsibilities:

• A brand advocate for Kaplan in Singapore to consistently communicate its value proposition across all owned, earned, and paid media channels.
• Creative use of owned and earned channels to maximize the organization\xe2\x80\x99s propositions and positive exposure.
• A brand guardian that supports senior team members in overseeing the accurate and consistent application of the brand identity and tone across all communication channels.
• Provide support to internal stakeholders relating to communication needs with alignment to the Kaplan brand and tone.
• Identify leads for stories and implement them to tell the Kaplan brand story, including those useful for marketing communications that will benefit the organization and strengthen its brand positioning.
• Develop engaging and timely content for the Kaplan brand for all owned media (e.g., social media, website, campus environments) and earned media (e.g., TV, press) through written posts, write-ups, videos, and others related to build brand awareness and affinity and drive interest with our audience. This includes working with external agencies to produce the content.
• Organize and produce video interviews for stories with guest speakers, students, lecturers, and others.
• Coordinate and support awareness campaigns, corporate events, and other activities, including promoting them across our communication touchpoints.
• Monitor and manage Kaplan social media channels to ensure timely responses to feedback.
• Collaborate and communicate effectively with colleagues across all levels and across different departments.

Requirements:

• Experience in content development for social media channels
• Solid knowledge in social media content development and management
• Possess a creative and analytical mind. A problem solver.
• Highly motivated, resourceful, and results-oriented team player
• Able to multitask and possess a high level of initiative
• Quick-thinking and highly meticulous
• Highly proficient in written and spoken English
• Proficiency in the Chinese language is an added advantage
• Fluent in the suite of Microsoft Office applications

Join our team as a Communications and Social Media Executive and take your skills to the next level. With a dynamic and fast-paced work environment, you will have the opportunity to contribute to the growth and success of our brand while enhancing your professional development. If you have a passion for storytelling, creating engaging content, and staying up-to-date on the latest social media trends, we want to hear from you. Apply today and take the first step towards an exciting new career!

Qualifications:

• Diploma in Communications, Public Relations or related field.

Other Information:

Working hours: Mon - Fri (9-6)

Location: Singpore Central Area (Dhoby Ghaut MRT)

Work type: Hybrid Environment

About Us:

Kaplan is one of the world\xe2\x80\x99s largest and most diverse education providers with over one million students globally. Headquartered in US, Kaplan is part of Graham Holdings (formerly The Washington Post Company) and is its largest subsidiary.

Kaplan in Singapore has students from over 35 countries and regions. As a Lifelong Integrated Learning Partner, we offer over 450 academic programmes for higher learning and professional certification courses for skills development, providing opportunities for individuals to always stay relevant. To date, these opportunities have benefitted over 95,000 graduates.

We have a diverse team of individuals dedicated to our mission to help individuals achieve their educational and career goals, and build futures, one success story at a time. Our core values \xe2\x80\x93 Opportunity, Knowledge, Support, Integrity and Results \xe2\x80\x93 help guide the way we work.

At Kaplan, we provide a stimulating and professional working atmosphere with plenty of room for initiatives and growth.

If you are seeking for challenges and enrichment, we welcome you to write to us at : HRSG@Kaplan.com

Kaplan