Job Description

Community Development Manager - Communications (Geylang Serai CO)

What the role is

You will support the Constituency Office (CO) in driving both external and internal communications. You will also be responsible for producing content for different audiences and communications channels, including social media and mainstream media. You will work in tandem with the PA HQ Communications Group to amplify PA and Whole of Government (WOG) messages through the CO\xe2\x80\x99s communications networks. In addition, you will serve as an administrator and facilitator in the formation, development and consolidation of GROs at the constituency level, thereby promoting social cohesion, racial harmony and community bonding.

What you will be working on

• Assist the Constituency Director to develop the CO\xe2\x80\x99s annual communications plan, aligned with PA\xe2\x80\x99s overall communications objectives and direction.

• Curate and maintain an archive of community stories and photographs that depict the work of the CO.

• Grow the CO\xe2\x80\x99s social media presence. This involves managing the CO\xe2\x80\x99s digital assets (social media and websites), including developing a monthly content calendar and producing relevant content such as social media posts, videos, and infographics; monitoring and responding to online conversations.

• Work with PAHQ and volunteers to develop and amplify content and disseminate communications materials.

• Monitor media reports and online conversations for opportunities and issues related to PA\xe2\x80\x99s mission and programmes and prepare relevant reports.

• Oversee CO colleagues in the development of marketing communication materials (banners, posters, digital display panels) to ensure brand alignment as well as appropriateness of content and translation.

• Understand the demographic profile of specific groups in the local community.

• Develop programmes to engage the groups to be in tune with their sentiments and issues of concerns.

• Facilitate the formation of interest groups and local communication channels/networks to build/sustain relationships and increase community connectedness.

• Work with different partners (e.g. VWOs, educational institutions) to identify and grow local demographic-based networks in the community.

• Communicate government policies, gather feedback and channel feedback to appropriate government agencies.

• Formulate, implement and review plans for the development of GROs and the community.

• Plan and co-ordinate the recruitment, appointment and reappointment of volunteers and members of the GROs to ensure sufficient residential representation.

• Ensure proper accounting/procurement, fund utilisation and cash management of the GROs to comply with PA financial rules.

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