Job Description

Communications Workplan \xef\x82\xb7
Assist the Constituency Director to develop the CO\xe2\x80\x99s annual communications plan, aligned
with PA\xe2\x80\x99s overall communications objectives and direction. \xef\x82\xb7
Work with PA HQ Communications Group to identify stories for publicity through various
channels. \xef\x82\xb7
Curate and maintain an archive of community stories and photographs that depict the work
of the CO. \xef\x82\xb7
Guide the CO\xe2\x80\x99s team to adopt PA\xe2\x80\x99s communications guidelines and share best practices
and communications initiatives. \xef\x82\xb7
Submit monthly performance reports about the CO\xe2\x80\x99s communications efforts and
outcomes.
Social Media \xef\x82\xb7
Grow the CO\xe2\x80\x99s social presence. This involves managing the CO\xe2\x80\x99s digital assets (social
media and websites), including developing a monthly content calendar and producing
relevant content such as social media posts, videos, and infographics; monitoring and
responding to online conversations. \xef\x82\xb7
Work with PAHQ and volunteers to develop and amplify content and disseminate
communications materials.
Mainstream Media \xef\x82\xb7
Monitor media reports and online conversations for opportunities and issues related to
PA\xe2\x80\x99s mission and programmes and prepare relevant reports. \xef\x82\xb7
Draft public statements in response to queries from media. Facilitate our media partners
for events open to media.
Marketing Communication \xef\x82\xb7
Oversee CO colleagues in the development of marketing communication materials
(banners, posters, digital display panels) to ensure brand alignment as well as
appropriateness of content and translation. \xef\x82\xb7
Oversee the proper usage of PA and Grassroots Organisations (GRO) logos.
Key duties and responsibilities that need to be performed to meet the primary objective of the
job. This will include the important result areas (what) along with the rationale (why).
A. Community Building and Strengthening People-Government-People \xef\x82\xb7
Understand the demographic profile of specific groups (e.g. women, youths, minorities,
seniors, young families) in the local community \xef\x82\xb7
Develop programmes to engage the groups to be in tune with their sentiments and issues
of concerns \xef\x82\xb7
Facilitate the formation of interest groups and local communication channels/networks to
build/sustain relationships and increase community connectedness \xef\x82\xb7
Work with different partners (e.g. VWOs, educational institutions) to identify and grow local
demographic-based networks in the community \xef\x82\xb7
Communicate government policies, gather feedback and channel feedback to appropriate
government agencies
B. Administration and Facilitation \xef\x82\xb7
Formulate, implement and review plans for the development of GROs and the community. \xef\x82\xb7
Provide guidance to the GROs to facilitate effective implementation of their
programmes/activities/events \xef\x82\xb7
Plan and co-ordinate the recruitment, appointment and reappointment of volunteers and
members of the GROs to ensure sufficient minority and GRC residential representation \xef\x82\xb7
Mobilise residents to participate in national campaigns and local/GRC projects, including
those organised by PA, CDC and GROs \xef\x82\xb7
Ensure proper accounting/procurement, fund utilisation and cash management of the
GROs to comply with PA financial rules
C. Functional Roles \xef\x82\xb7
Perform additional functional duties in the areas of data, community volunteering, CC
operations, capability or engagement as directed by supervisors.
Other ad hoc duties not covered under main responsibilities and duties. \xef\x82\xb7
Assists in the Constituency, CDC and PA HQ events. \xef\x82\xb7
Performs other duties as assigned by senior officers