Job Description

Airbnb is a mission-driven company dedicated to helping create a world where anyone can belong anywhere. It takes a unified team committed to our core values to achieve this goal. Airbnb's various functions embody the company's innovative spirit and our fast-moving team is committed to leading as a 21st century company.

About Role

Airbnb is looking for a Senior Consumer Insights Lead to join the Global Consumer Insights and Trends function in Asia. This person will join a newly minted team that looks to provoke and inspire the organization with strategic and actionable insights to help define market opportunities & obstacles; generate, refine and evaluate product & marketing launches; and monitor market performance.

This position will be responsible for building strong relationships with key regional stakeholders & identification of regional consumer insight opportunities; being the ‘voice of the regional consumer’ both within the Consumer Insights & Trends Team and the Regional Teams; and managing qualitative & quantitative consumer insight projects both globally & at the regional level; including vendor management, project design, analysis & reporting.

Responsibilities:

• Lead consumer insights and be a thought partner for key stakeholders in Asia.
• Be an indispensable partner to regional leadership by providing a strong, objective perspective on the voice of the consumer, and by identifying and prioritizing opportunities related to brand strategy, product, and marketing.
• Design, coordinate and execute strategic qualitative and quantitative research projects; involving a wide range of methodologies, such as focus groups, online tools, immersions, ethnographies, and simulated methodologies.
• Identify and implement new and innovative research techniques to address business needs.
• Oversee supplier relationships, managing scope, budget and deliverables.
• Prepares and presents research findings, through both written reports and presentations, in a concise and compelling way to client teams.
• Ensure all outputs are actionable, grounded in consumer knowledge, and guided by a broader understanding of business context and implications and inspire the team to uncover the “so whats” of all deliverables.
• Fully leverages all market, competitor and product information to produce objective and actionable insights of market drivers, the competitive environment, promotional and treatment trends with key customer types.
• Partner cohesively with the broader Insights Leadership Team across business and consumer; avoid silos and seek out ways to add value by synthesizing and collaborating across the teams.

• 10+ years of relevant consumer insights experience.
• A degree in the field of research, marketing or social sciences. MBA a plus.
• Experience on both the "client side" and "supplier/vendor side" of research a plus.
• Deep experience in Asia (multiple countries), as well as global experience.
• Ability to plan, manage and facilitate both regional & global research.
• Expertise in a wide range of both qualitative and quantitative research methods.
• Familiarity with advanced analytic research techniques and tools, digital understanding, as well as leading edge market research tools & methods.
• Ability to manage quant data files, run analysis on quant data (e.g., ability to weight data, run descriptive statistics, etc.), program in qualtrics, query SQL, etc. a plus.
• Be detail oriented without sacrificing a broad strategic perspective
• Excellent interpersonal skills with a positive and cooperative attitude that fosters collaboration and teamwork both inside and outside the department.
• Seasoned and strategic multitasker, with a hands-on approach and outside-the-box mentality.
• Ability to make thoughtful decisions in real time to provide support and solve problems as they arise.
• Comfortable in navigating and excelling in challenging environments with no playbook for success, and able to simplify.