Job Description

DESCRIPTIONAbout Amazon Web Services Since 2006, Amazon Web Services has been the world\'s most comprehensive and broadly adopted cloud. AWS has been continually expanding its services to support virtually any workload, and it now has more than 240 fully featured services for compute, storage, databases, networking, analytics, machine learning and artificial intelligence (AI), Internet of Things (IoT), mobile, security, hybrid, media, and application development, deployment, and management from 105 Availability Zones within 33 geographic regions, with announced plans for 18 more Availability Zones and 6 more AWS Regions in Malaysia, Mexico, New Zealand, the Kingdom of Saudi Arabia, Thailand. Millions of customers-including the fastest-growing startups, largest enterprises, and leading government agencies-trust AWS to power their infrastructure, become more agile, and lower costs. To learn more about AWS, visit aws.amazon.com.AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.Key job responsibilities
- Work with internal stakeholders and external agency partners to build the APJ Brand Marketing content marketing strategy (creative direction, priority themes, messaging, customer journey).
- Produce compelling storytelling-first content, anchored in business outcomes.
- Build content in highly engaging, video-first and interactive media formats.
- Create content playbooks to guide Area level amplification and extend the brand into mainstream events and media.
- Work with the global AWS Brand Strategy and Advertising teams to align/ improve the impact of global programs in APJ.
- Work with Influencers and 3P thought leaders to create content and access channels that extend reach and mindshare.
- Define the ideal customer journey for target personas and industries.
- Provide ongoing recommendations for new content marketing experiments that leverage new content forms and channels.A day in the life
The APJ Brand Marketing team is seeking an experienced, visionary Content Marketing Manager to join our new team. In this role, you will define, plan, execute, and measure the content marketing strategy and assets for APJ Brand Campaigns and drive improvements in brand perception and mindshare. You will be a natural storyteller, who thrives in creating new, highly creative but also data driven campaigns and experiments, that inspire and capture mindshare.You will partner with our international, APJ and country level marketing teams and external agency/partners.Ownership of work is extremely important, and candidates should have a proven record of overseeing projects from strategy to execution.You should enjoy thinking big about new opportunities and be passionate about delivering high quality results on time.About the team
Diverse Experiences
AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn\'t followed a traditional path, or includes alternative experiences, don\'t let it stop you from applying.Why AWS?
Amazon Web Services (AWS) is the world\'s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating - that\'s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.Inclusive Team Culture
Here at AWS, it\'s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.Mentorship & Career Growth
We\'re continuously raising our performance bar as we strive to become Earth\'s Best Employer. That\'s why you\'ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there\'s nothing we can\'t achieve.BASIC QUALIFICATIONS- 8+ years of professional non-internship marketing experience
- Experience building, executing and scaling cross-functional marketing programs
- Experience communicating results to senior leadership
- Experience managing creation and promotion of video first content through digital channels, integrated campaigns, and event programs across all stages of a customer\'s journey.
- 5+ years of professional experience working in APJ.PREFERRED QUALIFICATIONS- Storyteller with the proven ability to inspirational yet relatable content, with a human/ emotional touch that captures mindshare.
- Demonstrated success in building content that can successfully be used across multiple channels e.g. digital, paid social, in-person events, OOH.
- Proven experience in leading the development of new \'think big\' experiments from idea to execution.

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