Job Description

Singlife is a leading homegrown financial services company, offering consumers a better way to financial freedom. Through innovative, technology-enabled solutions and a wide range of products and services, Singlife provides consumers control over their financial wellbeing at every stage of their addition to a comprehensive suite of insurance plans, employee benefits, partnerships with financial adviser channels and bancassurance, Singlife offers investment solutions through its dollarDEX and Navigator platforms. The mobile-first Singlife Account - with a Singlife Debit Card - allows customers to save, spend, earn and be insured all in one app.Singlife is the exclusive insurance provider for the Ministry of Defence, Ministry of Home Affairs and Public Officers Group Insurance Scheme. Singlife is also an official signatory of the United Nations Principles for Sustainable Insurance, affirming its commitment to finding a better way to announced in September 2020 and valued at S$3.2 billion, the merger of Aviva Singapore and Singlife was the largest insurance deal in Singapore then and created one of the largest homegrown financial services companies in the republic.

As a Content Strategist of Singlife, you will work with the Lead on strategy, content creation and delivery and create compelling, relevant, and engaging content for own, earned and paid media, on all channels, including digital and transmedia, to help drive brand awareness, and sales. You need to be on top of changing trends on content and media consumption and understand how people, particularly those in our target audience segments, consume content.

You will take briefs from your lead and the Marketing solutions partner, to ensure that business objectives are met. Work with the producers and content creators, to tell stories about our brands and products, and transform the way our customers gain knowledge and transact with us.

Key Responsibilities

• Develop, content production across platforms, communications and products, especially for digital to grow audiences and engagement.

• Work with social media lead on tracking performance of posts and develop content to meet audience and engagement metrices.

• Deliver high impact marketing/brand and PR campaigns, including videos, gifs, posts, pics, for print, web, email, social media and display advertising on time and on target.

• Work with the content creation lab colleagues if necessary to deliver on the campaign.

• Ensure all editorial driven content and writing projects are brand appropriate.

• Drive great user experience of our content and brand and products across all channels and customer touch points where our content is experienced.

• Provide ideas on new ways of working for adoption where appropriate.

Requirements

Experience

• 2 - 3 years of experience in Content Creation and digital marketing with a track record in commercial work.

• Skilled in editing, clearing copy, and working in teams.

• Ability to distil and simplify complex concepts into works that connect with customers.

• Able to create content quickly by scripting for digital environments, for socials, 3rd party and affiliate sites, including web, desktop and mobile.

• Experience in communicating/presenting ideas to marketing teams, as well as to senior stakeholders

• Effective and enthusiastic communicator/ storyteller and collaborator who\'s able to work independently and across teams with the ability to manage constructive criticism/ feedback from stakeholders with proven experience in communications and presentation to C-suite.

• Mastery in the English language, written and spoken for purpose of content writing and presentation

• Ability to juggle multiple projects and tight deadlines.

• Possess initiative and innate curiosity; unafraid to explore and experiment new content ideas based on trends/ competitor watch & customer insights to drive overall content strategy.

• Understanding of UI/UX with interest in social media platforms and apps.

• Fun, outgoing team player who can contribute and lead culture building initiatives.

Education

• Relevant diploma or degree in communications/marketing.

• Scriptwriting/writing for content (preferred)

• Finance and/ or insurance knowledge (preferred)

• SEO certification (preferred)

Apply now and we will be in touch! -

Additional Information

Career Level

Not Specified

Qualification

Not Specified

Job Type

Full-Time

Job Specializations

,

Company Overview

Singlife with Aviva is a leading homegrown financial services company, offering consumers a better way to financial freedom.

Through innovative, technology-enabled solutions and a wide range of products and services, Singlife with Aviva provides consumers control over their financial wellbeing at every stage of their lives. In addition to a comprehensive suite of insurance plans, employee benefits, partnerships with Financial Advisor channels and bancassurance, Singlife with Aviva offers investment solutions through its dollarDEX and Navigator platforms. The mobile-first Singlife Account - with a Singlife Debit Card - allows customers to save, spend, earn and be insured all in one app. Singlife with Aviva was formed by the merger of Aviva Singapore and Singlife.

First announced in September 2020 and valued at S$3.2 billion, it was the largest insurance deal in Singapore at the time and created one of the largest homegrown financial services companies in the republic.

Additional Company Information

Registration No.

196900499K

Company Size

501 - 1000 Employees

Average Processing Time

14 days

Industry

Insurance

Benefits & Others

Medical, Regular hours, Mondays - Fridays, Casual (e.g. T-shirts), Flexi Benefits

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