Job Description

About usutu is reinventing the future of tax-free shopping. The company is committed to rewarding tourists for their shopping abroad - we have big plans for 2022 and we are looking for a Copywriting Executive to join our company.The hire will work with cross-functional and international teams and key stakeholders. The candidate will plan, develop, and execute many of our customer-facing written strategies. They should proactively create impactful and interesting ideas to create memorable content which aligns with utu's business objectives.Who You Are & What You'll Do Create clear, compelling, and concise copy that convey key messages tied to our business goals. Holds the ability to adapt copy for creative or functional purposes for various mediums. Produce and proofread written materials to ensure they are concise and persuasive to drive growth, awareness, retention, and loyalty. Ensure all communications are delivered and published promptly for various mediums (ads, blog posts, newsletters, etc.), through working with relevant teams located across different time-zones, globally. Conduct high-quality research for SEO and content topics, incorporating a data-driven approach to improve searchability and ranking on various mediums. Identify new channels as customer touchpoints to value-add to our communications strategy. Identify and measure key metrics of published communications. Analyse and utilise data to craft engaging and impactful messages across all channels consistent with our brand voice.Preferred Experiences & Skills: Degree or Diploma in Communications, Journalism, Marketing, or any relevant field Minimum of 2 years' experience in a copywriting or communications role, working with advertising, marketing, or PR campaigns. Experience in an Advertising, Creative or PR agency would be advantageous Excellent command of English to produce both short-form and long-form copy and adapt for creative or functional needs, for SEO and social media marketing. Proficiency in Wordpress and a 2nd language would be a bonus Strong research skills and translate findings into key strategic actions Highly organised, able to work within tight deadlines, and thrive in a fast-paced environment Strong presentation and verbal communication skills, pitching and debating ideas to all stakeholders regardless of position Possess empathy, teamwork, conscientiousness, and a high level of emotional intelligenceCandidates are strongly encouraged to provide their portfolio of writing samples across multiple channels (web, app, social, experiential, etc.) upon application.
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