Job Description

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Responsibilities:

The candidate will work with Brand Communications & PR Lead to plan and implement PR, social media campaigns, assess effectiveness of content and drive continuous improvement on corporate digital channels. The candidate will also support internal communications where necessary.

External Communications (PR and Brand Communications)

• Monitor news about the bank daily and assist in preparing weekly and monthly media reports
• Draft, disseminate and follow up on press releases on new products, services, spokesperson announcements, profiling etc.
• Raise the bank\'s share of voice in earned media through proactive media outreach and identifying media opportunities for bank\'s spokesperson(s) and thought leadership
• Develop strategic brand awareness and engagement campaigns to support the business objectives and priorities
• Review and advise on any marketing/PR collateral to the public/media, and copy write where necessary
• Negotiate partnerships with relevant media for news coverage and content
• Manage and work closely with external partners, agencies or suppliers where required
• Liaise with HQ on any Group-related press releases for dissemination, media follow up
• Support crisis management and communications

• Support the organisation and implementation of staff engagement activities
• Liaise with Group Marketing and Corporate Communications on any internal communications related matters

• Overall day-to-day management of content calendar for social media channels
• Plan and implement always-on content including ideation and copywriting in line with the bank\'s brand tone of voice
• Develop and execute creative and innovative campaigns on social channels
• Evaluate and report effectiveness of the content / campaigns in relation to the bank\'s business objectives
• Manage social media channels customer communications consisting of enquiries and feedback with team
• Monitor and report social media sentiments and mentions of the bank on social media channels
• Work with other units to protect brand reputation on the social media, including the use of social channels in crisis management scenarios
• Maintaining library assets for social media use

• A recognized diploma/degree in Mass Communications and Marketing
• Minimum 8 years working experience in PR and/or social media role with good track record
• An individual who is organised with the ability to multi-task and priortise
• Excellent communication and interpersonal skills
• Strong command of English, both spoken and written
• Excellent knowledge and good hands-on experience of social media platforms
• Highly motivated, able to function effectively in a high pressure, multi-task environment and adhere to deadlines
• Good team player
• Positive thinker and problem solver
• Preferably used to project managing across a large company or MNC

CIMB