Job Description

is a pioneer in the global impact investing movement, dedicated to reshaping
finance for sustainable development with a focus on gender equality and climate action through capital
mobilization and data-based solutions. For over a decade and a half, we\'ve been building the sustainable investing
market, from establishing the world\'s largest crowdfunding platform for impact investing ,
operating award-winning enterprise technical assistance programs, creating innovative financial products such as
the (listed 6 bonds in the public market with zero credit default) and
establishing an and While we are very deep with our work in Asia, the
Pacific, and Africa, our work spans 60 countries globally where we have invested close to $500 million of private-
sector capital, positively impacted over 160 million direct and household lives, and avoided over 1.9 million
metric tons of carbon and have collected over 90,000+ data points on sustainable micro, small and medium
enterprises (MSMEs). The base of IIX\'s work is an impact verification tech solution measuring
investments\' social and environmental impact to the last mile, amplifying the voices of the underserved. In 2022,
we, along with global partners, launched the and, within that, created a new asset class,
to demonstrate the intersectionality of gender equality and climate action and unlock $10 billion in
capital markets by 2030, impacting 100 million women, girls, and gender minorities and making them a key player
in climate mitigation and adaptation efforts. In 2024, we unveiled our global data hub, which
aggregates, evaluates, and benchmarks data from sustainable MSMEs, offering unparalleled insights into gender
diversity, climate action, ESG performance, and community risk management. IIX Intelligence demonstrates with
data the importance of MSMEs as a backbone of sustainable development. Numerous accolades, including the
Oslo Business for Peace and the UN Global Climate Action Award, have recognized our efforts. Our team\'s values-passion, resilience, equity, and mavericks-propel our efforts, bringing meaningful change to Global South
communities and the 99%.
About a career with IIX:
You will join a highly effective team that provides you with an unparalleled hands-on exposure to the Impact
Investing and Social Finance space. You will thrive in applying finance and research skills to tackle development
issues and excel in creating solutions using structured strategies and innovative programs that address and solve
the world\'s most pressing problems, from food security to inclusive finance to clean energy. You will become a
global development leader who has a passion for international development and to get involved in work that
makes a difference.
When you join IIX, you embark on a rewarding career where we are heavily invested in your professional
development, as we will build on your strengths and help you gain new skills with training, coaching,encouragement and guiding you in the right direction. It is a value addition to advance your career, providing you
invaluable exposure to the rapidly growing impact investing space.
You WANT to instigate change.
Thus, as a successful team member, you should be a PREM:

• Passionate: Commitment to social finance and impact investing as a path to unlock society\'s potential to effect

social change is essential for a happy and successful tenure at IIX.

• Resilient: Similar to our enterprises working in emerging markets, our IIX team members have strong mental and

emotional fortitude and are able to recover quickly from difficulties or setbacks. We look for people with an
adaptable and positive attitude and strong sense of self-worth, which enables them to move forward and
continue to strive for their goals even in the face of adversity.

• Equitable: At IIX, we manage toward impact maximization and produce measurable and transparent returns -

both social and financial. These results strengthen the ecosystem and transform existing realities by helping
impact enterprises magnify their impact and scale. We are fair and impartial in our actions and ensure that we
make objective and unbiased decisions based on facts and impact.

• Maverick: While IIX is a seasoned stakeholder in the impact enterprise and impact investing space in Asia, we

pride ourselves on creating new opportunities. We look for people with an independent and unorthodox
approach to thinking and behaving. If you are someone who is non-conformist, innovative, and independent,
often going against the grain, does not like following the crowd and is not afraid to express your own opinions,
we want you.
Our clients and partners span the spectrum of public and private sector including foundations such as the
Rockefeller Foundation and Bank of America-Merrill Lynch Foundation, corporations such as Standard Chartered
Bank and KKR, international non-profits such as Oxfam and World Vision, multilateral institutions such as the Asian
Development Bank, UN Agencies such as UNDP, and government agencies such as USAID and SIDA.
Scope of work and position overview: IIX is looking to hire an experienced Book Marketing and Publicity specialist.
This specialist will be responsible for developing and executing comprehensive marketing strategies to promote
and sell The Defiant Optimist book, written by Prof. Durreen Shahnaz, IIX\'s Founder and CEO, across various
platforms. The candidate will work closely with IIX marketing team and the author (the CEO) to ensure maximum
exposure and engagement with target audiences. The Book Marketing and Publicity specialist will also be
responsible for working closely with the book\'s publishers to ensure that the book reaches its target sales goals.Key Responsibilities:1. Marketing Strategy Development:

• Collaborate with IIX marketing team to develop effective marketing strategies tailored to each book\'s

target audience, genre, and objectives.

• Research market trends, competitor strategies, and reader preferences to inform marketing plans.
• Apply for awards across various markets

2. Digital Marketing:

• Manage digital marketing campaigns across platforms such as social media, email, websites, and online

advertising.

• Create engaging content for social media platforms to generate buzz and drive book sales.
• Utilize SEO techniques to improve book visibility and search rankings.

• Maintain and update The Defiant Optimist website

3. Content Creation:

• Develop compelling written and visual content, including book descriptions, blog posts, graphics, and

videos, to promote books and engage readers.

• Coordinate with author to create promotional materials such as author interviews, book trailers, and

behind-the-scenes content.

• Public Relations:
• Build and maintain relationships with media outlets, book bloggers, influencers, and reviewers to secure

coverage and reviews for books.

• Pitch stories, press releases, and author interviews to relevant media contacts to generate publicity.

4. Event Management:

• Plan and coordinate book launch events, author signings, book tours, and virtual events to increase book

visibility and sales.

• Collaborate with bookstores, libraries, and event organizers to schedule and promote author appearances

and book-related activities.

• Keep close relationship with the book publishers in India and the US.

5. Analytics and Reporting:

• Monitor and analyze marketing campaign performance metrics, sales data, and customer feedback to

assess effectiveness and identify areas for improvement.

• Prepare regular reports and presentations for authors, publishers, and stakeholders to communicate

results and recommendations.Qualifications:

• Bachelor\'s degree in Marketing, Communications, English, or a related field.
• Proven experience in book marketing, preferably in the publishing industry.
• Strong written and verbal communication skills.
• Creative thinker with a passion for storytelling and literature.
• Proficiency in digital marketing tools and platforms, including social media management, email marketing,

and analytics.

• Excellent organizational and project management skills, with the ability to multitask and meet deadlines.
• Knowledge of current trends in publishing, book marketing, and consumer behavior.

Location: Flexible/Remote
Start date: Immediate. The engagement will start with 2 full days per week for the initial 2 months.
Application submission: Please submit your latest resume with a cover letter outlining your experience and share
examples of previous PR, marketing, or publicity work in publishing that you have done earlier to

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