Job Description

: Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose – Celebrating life, every day, everywhere – has an important role in our company, for our people, our diversity, our brands, in how we perform and how we create shared value. The APAC region accounts for c.11% of Diageo’s global net sales. It represents a strong, diverse business with scale, varied infrastructure and leading brands. In the past few years we have firmly put innovation on the map for the APAC business growing consistently at +20% a year and crucially recruiting new consumers into our brands. Our ambition is to create the best performing, most trusted and respected Consumer Products Company in the world. To achieve these, we need the world’s very best people. Feel inspired? Then this may be the opportunity for you. About You We are looking to recruit a Creative & Culture Manger into our Asia Innovation team who will be responsible for ideating breakthrough creative concepts across the agenda, to be launched globally Function Innovation is the strategic growth engine that drives Diageo APAC, delivering circa 63% of growth around the region. About the Role This role is to strategise where to innovate, and design the concepts that will disrupt the way we innovate across APAC and the World through strategic framing, first hand concept and design creation 1. Consumer and Cultural Insight : Familiar with consumer research techniques (qualitative, quantitative and ethnographic) and be able to translate findings into compelling insights that inspire creative. Have an instinct for cultural shifts and an interest in trends beyond the category, with the ability to draw connections and uncover cultural white spaces (occasions, partnerships, events) that may become innovation opportunities. 2. Concept Scoping & Writing : To methodically and rationally scope out product or experience creative spaces drawn from consumer insight and facilitate idea development within these. Work closely with Innovation Managers to ensure ideas are communicated through imagery and copy with flair that is rooted in brand truth and differentiated from competitors. 3. Agency Relationship Management : The ability to collaborate and work in close partnership with incumbent brand agencies as well as be able to recommend new talent and local agencies when required. Have an understanding of agency processes, talent required for the projects and fair costs attached. 4. Design/Creative Briefing & Review : Develop clear briefs and deliver them in an inspiration way to excite creative talent. Have a keen eye for detail, especially for reviewing design. Be able to think holistically and strategically when reviewing work in order to be able to draw together work from different creative disciplines to make a cohesive whole. 5. Brand Copywriting : Have a talent for using language to communicate unique tones of voices for brand definition materials (brand wheel, manifesto, brand roots), communication and packaging copy. Experience required/Skills/Capabilities/Languages

• 10+ years of professional experience in a creative, innovation, design and strategy field working for Luxury and FMCG brands, and a proven track record of successfully attracting consumers through breakthrough concept work.
• Experience directing and collaborating with creative talent, brand and Innovation managers to facilitate a creative process and achieve a high-quality outcome.
• Strong leadership experience in getting the best from a team of creatives and driving a creative project forward (whilst managing stakeholder input).
• An understanding of how research/brand/creative agencies operate and how to get the best out of an agency/client relationship.
• Confident and charismatic when presenting to team members and senior stakeholders alike.
• Experience of quickly ‘getting under the skin’ of cultures and consumers in order to create at pace.
• Sharp and pithy writing style to distil insights into exciting hunting grounds and concepts that inspire great creative.

Diversity statement Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity. We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings. Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying. Character Is Everything Worker Type : Fixed Term Contract (Fixed Term) Primary Location: George Street Additional Locations : Job Posting Start Date : 2022-06-30-07:00