Job Description

About the company

Lenskart is Asia\'s largest eyewear company serving 40 Million people - helping them see better and lead better quality lives. We have more than 1500 omnichannel stores across 175 cities in India, Singapore and Dubai. Our aim is to serve One Billion eyes by 2025 globally. And in this journey, we want to go beyond vision correction to transform the way people see and experience the world. That\'s our new purpose - and we can only get there through cutting-edge technology and exceptional people.

Our international businesses are young and hustling, growing at warp speed to cater to larger shares of their respective markets. At present, we have a distribution presence of more than 40 retail stores across Singapore and UAE, and active expansion plans across Asia and the Middle east regions.

About the Marketing team

As an Omnichannel retail company, our success heavily relies on our ability to effectively describe and market our products to potential customers by crafting compelling communication that helps us drive sales and grow our brand. The key responsibilities of team members include understanding our customers to create content and communication that will resonate with them, while also focusing on the features and benefits of our products that set them apart from competitors. Our content is designed to ensure we communicate how our products can solve problems or improve the lives of our customers.

The CRM team focuses on strong data and analytical approach to thinking to arrive at decisions and measure the success of campaigns. This involves analysing customer behaviour, market trends, and other metrics to understand what works and what doesn\'t. Also effectively collaborate with other departments, vendors, and customers and clearly articulate ideas and goals and build relationships with stakeholders.

This role is based in Singapore with a focus on Singapore market reporting currently to the Country SVP

What your responsibilities will be

Creating end to end CRM campaign execution strategy for all, plan, design, process, QA & ROI reporting

CRM Channel campaign planning for - Email, Whatsapp, SMS, Browser Notifications

Track end to end communication performance for all channels, attribute it to business KPIs and draw revenue impacting conclusions

To create and track distinct Customer/ Lead cohorts to run high-quality drip campaigns to achieve the OKR defined revenue target.

Manage and fill the routine CRM campaign tracker to continuously monitor the progress against the defined OKR

Coordinate with product, brand and technology teams for content

Manage and develop a small team to help execute and deliver on the set goals

Who we are looking for

Minimum Qualifications

4 - 6 years of experience in a high growth retail or ecommerce industry having done a similar role

Team / project management experience

In-depth knowledge of CRM tools like Omnisend, MoEngage, Clevertap, WebEngage, Braze etc.

Strong campaign execution on any two : Email, Push notifications, Whatsapp, SMS

Strong data driven approach for campaign management with focus on ROI and performance.

Basic knowledge of web analytics tools Google Analytics, Omniture

Strong problem solving and analytical skills

Strong understanding of customer data and use segmentation, attribution technique to do intelligent tar-getting.

Flexible, creative, and a self-starter who will roll up their sleeves and get the job done in a fast-paced environment

Experience in the Singapore market is a must

Preferred Qualifications

Exposure to any BI and data visualization tools

Knowledge of project management

Lenskart