Job Description

• At least 5 years' experience of CRM or loyalty program
• Working knowledge of email marketing and marketing automation solutions
• Demonstrated experience in working with databases and data analysis

The CRM Manager will be reporting to the Group Marketing Director, the incumbent is responsible for overseeing the CRM functions of the organization as a key business driver. He or she will work closely with Marketing and Sales & Ops team to maintain a customer focus discipline to develop action plans from strategy that create lifetime customers. The ideal candidate will have at least 5 years of experience executing email marketing campaigns along with reporting, database management and development based on approved brand templates.


Adecco is partnering with a multinational corporation in beauty industry.


CRM Manager (Full Time)| Beauty Industry

The Opportunity

• Adecco is partnering with a multinational corporation in beauty industry
• Permanent employment with attractive remunerations (Basic + AWS + Performance bonus)
• Opportunity to lead the execution of company CRM plans and involved in regional projects

The Talent

• At least 5 years' experience of CRM or loyalty program
• Working knowledge of email marketing and marketing automation solutions
• Demonstrated experience in working with databases, data analysis, segmentation and email marketing platforms.
• Ability to analyse data issues and produce working solutions
• Numerate with the ability to produce reports and derive valuable insights and analysis
• Good written and verbal communication skills
• Proficiency in Microsoft Access, Excel, Word, PowerPoint and overall strong computer skills
• Basic understanding of HTML and CSS coding for emails is preferred

The Job

• Planning and formulate CRM strategies to in line with brands direction.
• Planning and delivering CRM strategies to encourage customer retention and customer loyalty.
• Derive and oversee the execution of CRM programs, develop CRM roll out map and strategy for zone
• Develop CRM Activities Calendar, Event Guidelines in order to assist local teams to define and implement event concepts
• Constantly develop ideas and devise value-added programs for customers that will increase the loyalty, frequency of visits and spend per visit for the business.
• Generate and compile CRM analysis/reports and campaign results to evaluate the effectiveness of CRM and Loyalty campaigns and brand performance
• Customer Journey Mapping analyzing touch points with the organization and maximizing commercial opportunities.
• Responsible for the trackers and reports on a weekly, monthly basis
• Manage end-to-end execution of campaigns, developing, building, managing, analyzing and optimizing campaigns
• Execute a thoughtful A/B and multivariate testing regimen (subject lines, layout, creative, time + frequency, segmentation etc)
• Collaborate with Marketing team to create and deliver Email and SMS marketing campaigns.
• Segment audiences to ensure delivery of relevant content (right time, right message).
• Knowledge of industry best practices for email creative and templates, segmentation, dynamic content and testing methodologies.
• Monitor various projects of CRM systems and regular reviews on data management
• Work with key stakeholders and recommend the CRM platform structure and architecture ensuring it works seamlessly across the organization and captures all required information at key points in the customer life cycle.

Next Step

• Prepare your updated resume please include detailed past working experiences in point form, an executive summary about yourself in terms of experience, expertise, key achievements & highlight and your current & expected package.
• Apply through this application or send your resume to sharron.foo@adecco.com and in MS Word Copy
• All shortlisted candidates will be contacted.

Sharron Foo Jiayan Direct Line: 6697 7865
EA License No: 91C2918
Personnel Registration Number R1982221
JN -022022-74584_165475407620766