Design and execute CRM strategies to optimize customer interactions throughout their lifecycle.
Develop and maintain customer segmentation models to personalize communication and marketing efforts.
Implement and manage CRM software systems to streamline processes and improve efficiency.
Analyze customer data and metrics to identify trends, insights, and opportunities for improvement.
Collaborate with cross-functional teams including Marketing, Sales, and Product Development to ensure alignment of CRM initiatives with overall business goals.
Create targeted email campaigns, newsletters, and communication materials to nurture customer relationships and drive engagement.
Monitor and report on key performance indicators (KPIs) related to customer engagement, retention, and satisfaction.
Stay updated on industry trends, best practices, and emerging technologies in CRM and apply relevant insights to enhance our strategies.
Qualifications:
Bachelor\'s degree in Marketing, Business Administration, or a related field.
Proven experience in CRM management, preferably in the fintech industry.
Proficiency in CRM software platforms such as Salesforce, HubSpot, or similar tools.
Strong analytical skills with the ability to interpret complex data and generate actionable insights.
Excellent communication and interpersonal skills with a customer-centric mindset.
Ability to work effectively in a fast-paced, dynamic environment and manage multiple projects simultaneously.
Creative thinker with a passion for innovation and continuous improvement.
Apply Now!For more details about the company or the role, please feel free to contact our recruitment specialist, Joycelyn Ng .
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