Job Description

Some careers have more impact than others. If you’re looking for a career where you can make a real impression, join HSBC and discover how valued you’ll be. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further. HSBC Life in Singapore is the combination of AXA Singapore and HSBC Insurance. Here you can specialise in Insurance but enjoy the advantages that come with being part of a leading global international bank. Insurance is about people, and the promises they make. At HSBC Life in Singapore we help deliver on these promises by providing a wide variety of life insurance products and services to our clients throughout the Asia-Pacific region. Our employees enjoy a dynamic and innovative workplace and a world of opportunities to develop their careers in a high-profile growing business segment. We empower our combined team of high-performing individuals to build skills and explore new experiences to realise the full potential of being part of HSBC. Together we will pursue efficient ways of working. We will harness the latest data and technology solutions to achieve meaningful outcomes for our clients. And the protection we offer will create broad and lasting impact, helping clients to be healthier, more productive and more confident in their futures. We are currently seeking a high calibre professional to join our team as a Customer Acquisition, Senior Vice President. Principal Responsibilities

• Lead the customer leads acquisition strategy, and implement best-in-class practices across all aspects of the leads funnel
• Actively manage the funnel performance by leveraging on a data-first approach
• Understand drop off points from the conversion funnel and develop initiatives to improve performance
• Work with key stakeholders (e.g. Marketing, Distribution) on delivering against funnel needs, conversions, customer experience, and overall acquisition efforts
• Implement and measure creative lead-generation campaigns to maximize channel performance across acquisition and cross-sell
• Develop creative ideas for lead magnets and/or promotional campaign mechanisms that appeal to target customers
• Utilize an integrated mix of online and offline channels that include digital, email, social media, events, content marketing, affiliate/referral and localized outreach campaigns to meet monthly lead generation targets
• Responsible for maintaining monthly calendar of all lead generation campaigns and programmes, tracking report on lead generation performance metrics
• Use marketing automation techniques to automate processes, and collaborate with key stakeholders to optimize campaign outcomes.
• Deliver key insights to business partners to continue to grow current and new sources of leads

Requirements
Requirements

• Degree holder in Marketing, Business Administration or a related field
• Minimum 10-15 years of experience in driving lead generation and nurturing campaigns
• Minimum 5-8 years’ experience at marketing leadership / managerial position with proven track record building high performing team
• Deep understanding of financial services customers journey and financial services products
• Good understanding of financial services rules regulation related to product promotion, advertisement; appreciate compliance requirements and processes with hands-on experience in creating content / collaterals and manage the end-to-end approval process
• Data driven and result oriented, with strong analytical and project management skills; high level of attention to detail, including a proven ability to manage multiple and competing priorities simultaneously
• Experience in campaign budgeting and metrics tracking, measurement and reporting
• Understanding of buyer psychology and marketing strategies to maximize lead generation outcomes and eventual sales conversion
• Proven ability to be a self-starter with energy and drive in a challenging and dynamic environment
• Excellent communication and inter-personal skills to engage multiple stakeholders
• Able to influence, manage and build relationships with multiple stakeholders
• People manager and team player
• Be energetic, versatile and be constantly ready to accept to perform duties beyond stated scope

To be considered for this role, the relevant rights to work in Singapore is required. You’ll achieve more when you join HSBC.
www.hsbc.com/careers HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website. Issued by The Hongkong and Shanghai Banking Corporation Limited.