Job Description

Job Summary/Purpose:

• Lead the development of South APAC consumer marketing strategies, promotional & product innovation and actively implement and steward global programs with leading QSR customer in the region to maximize profitable growth and that increase the long-term ‘partnership’ value of The Coca-Cola Company (TCCC) brands (including core sparkling brands, non-carbonated beverages and innovative new products which meet changing consumer needs).
• Collaborate with the broader International Marketing Strategy & Insights team to develop scalable programs in line with the customer’s global growth plan
• Play a leading role as subject matter expert in strategically selected projects such as Gen Z Recruitment. Steward best practices across the globe through the development of toolkits & best practice guidelines.
• Act as a liaison and steward the strategic marketing relationship with senior marketing stakeholders, both internal and external across South APAC, ensuring the integration and alignment of TCCC and customer strategic priorities in Annual Business Plan & Collaborative Business Planning processes leveraging best practice, new thinking, resources and capability to drive synergies and results.
• The successful candidate must be able to independently engage and influence internal & external Senior Marketing leaders (CMO level, VP Marketing, Frontline Directors, Category Leads, Design, etc).
• Consult and coach Business Managers across the South APAC region across all areas of the Marketing mix helping deliver the best of TCCC marketing to the customer every day.

Impact and Scope

This position has marketing oversight for a critical piece of business with a key customer for The Coca-Cola Company (TCCC). The South APAC region includes 9 core markets delivering ~70M UC annually including ASEAN South Pacific Markets of Australia, New Zealand (& Pacific Islands), Philippines, Malaysia, Singapore, Indonesia, Thailand & Vietnam as well as India within the INSWA OU.

Education/Qualifications: Minimum – University Degree (Preference for Marketing concentration) Preferred – MBA Experience: Minimum – 10 years business experience. In-depth understanding, knowledge and practical experience in consumer marketing (minimum 5 years). Preferred - 10 years business experience in fast-moving consumer goods organization; customer management exposure and experience; knowledge of his/her geographical area business environment; and an understanding of the complexities of Company and Customer systems. Travel Requirements: 25% (within South APAC region & globally when required) Language Requirements: Strong Proficiency in English. Other South APAC languages are a plus Top Competencies:

• Establishing Strategic Direction
• Building Value-Based Relationships
• Strong Storytelling
• Influencing Skills / Negotiation
• Thinking Systemically
• Enhancing and Sustaining the Performance of Others
• Pursuing Innovation
• Focusing on Customers

Technical and Professional Skills:

• Creation of Winning Consumer Marketing Strategies (Excel)

• Deeply Understand the Consumer (Excel)
• Development of Innovative & Creative Marketing Plans (Excel)
• Execute & Evaluate Consumer Based Marketing Business Solutions (Proficient)
• Financial Analysis (Proficient)
• Consumer Insight Knowledge/Understanding (Proficient)
• Trends Understanding & Monitoring (Proficient)

Skills

Media Planning; Sponsorships; Local Advertising; Shopper Marketing; Marketing Activation; Digital Media Strategy; Creative Briefs; Marketing Strategies; SWOT Analysis; Competitive Market Analysis; Brand Positioning; Social Media Strategies; People Management; Problem Solving; Brand Architecture; Channel Management; Team Management
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.