Job Description

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About us

Treasury Wine Estates (TWE) is a premium focused, global leader in wine with strong positions in key global markets, supported by an unrivalled global footprint, business model, award-winning premium brand portfolio and a talented global team of over 2,500 people. Listed on the Australian Securities Exchange (ASX), we know that it\'s the thinkers, makers and doers who have the most impact as we strive towards being recognized as the world\'s most admired premium wine company.

TWE is the largest exporter of Australian wine to Asia, with our brands - especially Penfolds, Wolf Blass and Wynns - increasingly well known in the region\'s more established wine markets. We have exciting plans in place to develop our Country of Origin offering with recently released wines from the US, France, Chile and South Africa.

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What\'s in it for you:

• Attractive remuneration and healthcare benefits
• 21 days of paid annual leave per year
• Flexible work arrangement to support your wellbeing
• Outstanding career development opportunities to realise your full potential
• Collaborative and inclusive culture where people and performance thrive

About the role

The GTR Customer Marketing Manager is tasked with supporting value creation through effective engagement and conversion of shoppers at the point of purchase (POP). This will be achieved through execution, implementation, and evaluation in a timely fashion of Brand & Customer Marketing plans that deliver against Penfolds growth ambitions.

Specific emphasis upon:

• Value Creation to TWE, Customers & Shoppers through translating customer and shopper insights into world leading marketing activations that deliver positive returns.
• Brand Leadership through transformation of the wine shopping experience that unlocks Penfolds growth and cements Penfolds as the leading Luxury wine brand and partner of choice.
• Strong Collaboration with major stakeholders; GT Director, Global Brand Teams, GT Regional Customer Marketing Managers and Key Global Customers to deliver impactful execution.
• Flawless Execution & Implementation of marketing plans in priority regions Australia and South East Asia and with key Global Customers: Dufry, Heinemann, Qantas, Lotte, DFS and King Power.
• Measurement and Evaluation against clearly defined KPIs, and monitor commercial impact of GT activation plan and build action plan accordingly & Efficient budgetary management and control.

Key Responsibilities/ Accountabilities:

Deliver Best in class activation against aligned Penfolds Global Travel Strategy:

• Implementation of Global Brand toolkits specific to GT that drive global execution against global standards
• Implementation of Retail solutions on Penfolds against identified shopper barriers / needs
• Support of Global Permanent Visibility Strategy and submission (CAPEX)
• Search and Spin best practice globally, including Measurement and Evaluation (M&E)
• Support execution picture of success for channel Exclusive & new product launches
• Review all in-market key initiative plans and activations to ensure they are aligned to global guidance and search and spin key learnings
• Regional A&P management

Partnering Global Customers:

• Support Global & Regional Customer 18M activation plans against TWE and Customer Growth ambitions

Champion Shopper Insights:

• Partner Penfolds Global Insights team to translate shopper research insights into business driving opportunities
• Stays up to date on market and customer data to actively mine insights to be applied to Shopper strategy and/or programs
• Support compelling case studies that showcase and support Penfolds shopper strategies for GTR
• Inject Voice of Customer and Shopper into strategic discussions

Trade Events, Trade Media Strategy & Execution:

• Support the execution of Key Global Travel Trade Events
• Trade PR and Media engagement lead

Agency Management:

• Provide quality and timely briefs for external agencies and engage fully and swiftly to ensure a superior output on brief, on budget and on time
• When required, identify vendors and lead regional purchases on GT items

Internal Advocacy:

• Support strong internal belief on the value creation of Global Travel within TWE through strong internal communications

E-Comm Strategy

• Support and execute GT E-Com Strategy as aligned internally
• Partner Global Digital to deliver optimal execution for brand awareness and conversion

Qualifications and Experience:

• Degree in Marketing or Business related discipline
• Minimum 5+ years customer facing sales / marketing experience within FMCG industry and preferable drinks sector
• Regional market experience preferred
• Shopper Marketing and / or Category Management experience
• Excellent interpersonal and influencing skills
• Strong planning and organisational skills
• Ability to prioritise and manage several projects simultaneously
• Excellent presentation preparation and delivery
• Demonstrate agility to adapt to changes effectively

Culture

We bring our whole selves, we\'re courageous and we deliver together - that\'s our DNA. We\'re a passionate bunch who enjoy working together, like to have fun and keep things down-to-earth. We\'re brave enough and care enough to have the right conversations to get the best outcome and are famous for our can-do attitude. We\'re definitely \xe2\x80\x9cglass half full\xe2\x80\x9d people and see challenges as opportunities and move with pace to achieve our goals.

If you\'re ready to help us be the world\'s most admired premium wine company, please apply now!

Inclusion and Diversity

Just like the wide range and variety of brands in our wine portfolio, TWE embraces diversity and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin or on the basis of disability. If you require any assistance to be included in our process, please contact , quoting the job title and reference number.

How to apply

We do move quickly at TWE and continually review applications, so if you don\'t want to miss out, apply today.

Treasury Wine Estates