Job Description

• REV - Revenue Management
• Singapore
• Cathay Pacific
• Application Deadline

25 Oct 2023

Company Description

Let your passion fly! We\'re proud to be one of the world\'s leading airlines. Our reputation is built on a long track record of success, an ongoing commitment to our home Hong Kong, and on the delivery of customer service that\'s straight from the heart. All of this is possible due to our talented people who share our passion for aviation and our commitment to being the best. Our global family can open up a world of opportunities for you. This means that your first role at Cathay Pacific won\'t be your last. It could take you anywhere. Join us and discover just how far you can go!

Role Introduction

Maximise revenue generation by planning, executing and effectively communicating proactive tactical fares.

Run reports and analyse data to help inform optimal pricing for the region, and provide sales support for all pricing and fare related enquiries.

Key Responsibilities

Business Planning

• Work closely with Head Office (Revenue Management, Sales & Distribution, Digital), Regional, and Country Teams on end-to-end business planning process, from developing strategic commercial strategy, campaigns/initiatives planning to execution and performance tracking
• Consolidate local market intelligence or any sales opportunities (e.g. MICE, special group movements) and share/discuss with Head Office with proposed plan to win deals with high success rates and incremental revenue.
• Develop targeted and customer-centric incentives action plans that are competitive in the local markets within assigned budget.
• Support local sales teams in tracking incentives performance, business development or up-/cross-selling activities so that CX remains as the preferred choice for the trade partners and for our customers
• Observe market activities and brainstorm with local stakeholders to design customized products for targeted customer segments, and collaborate with Head Office for new product launch
• Any other reasonable task as requested.

Analytics Champion

• Act as the analytics champion for the region - i.e. well-versed with all in-house and external data analytical tools (i.e. DDS, QlikSense, PRISM)
• Analyze data, develop reports, draw inferences and provide actionable insights to Regional Sales Teams, including new trends/customer purchase behaviors, new sales opportunities and areas of improvements
• Own the performance tracking of relevant campaigns/ initiatives with clear and defined metrics; identify learning points and continue to improve so as to achieve the target
• Drive adoption of all analytical tools and cultivate data-driven culture within the Regional and Outport teams
• Conduct ad-hoc commercial studies and support Head Office-driven analytics projects when required

Pricing and Fare Filing

• Provide local-specific insights in the formulation of pricing strategies with HO RMO. Monitor the effectiveness of the pricing strategies and initiate change discussions when needed.
• Responsible for year-round proactive campaign planning process - i.e. developing campaign proposals, benchmarking, market insights and campaign tracking
• Review and analyze local market Corporate discount parameters, Global Specialty products (i.e. students/MICE/Seamen/Cruise)
• Manage communications with local sales teams on fare changes, fare conditions revision, new products/campaigns launches and/or any government fares filing (if required)
• Provide Corporates fare filing support (i.e. new or updated changes) for local Corporate sales teams
• Assist with checking new live fares on GDS to ensure 100% accuracy and troubleshooting of any fare auto-pricing errors
• Manage ad-hoc fare proposal and requests

E&A

• Emergency and Accident and Crisis Response responsibilities as required

Requirements

Academic Qualifications

• Tertiary education or equivalent (preferably in a relevant Sales and Marketing or Business field)

Knowledge, Skills, Training and Experience

• Experience in, or knowledge of, the airline industry is a distinct advantage

• Demonstrable acumen in Sales and Marketing

• Proven ability to use numeracy and analytical skills to identify opportunities and risks to revenue generation - analysis to include revenue, market share, and yield trends

• Proven numeracy and analytical skills

• Excellent communication and interpersonal skills

• Strong negotiation skills

• Good PC literacy in Word, Excel and PowerPoint

• Adaptive to and embraces constant change

Benefits

Be part of the Cathay Pacific family and join a dynamic team culture working for one of the world\'s Top 10 Global Airlines.
Make the most of your leave and take advantage of travel industry discounts including airfares, hotels, tours and car hire.
Fly high with career development opportunities to diversify your skills and experience within the Cathay Pacific family.

Cathay Pacific