Marketing Process & Operations - Provide expertise to support the execution of activities that contribute to building a powerful and differentiated global brand - at the corporate, industry, capabilit Marketing Process & Operations - Provide expertise to support the execution of activities that contribute to building a powerful and differentiated global brand - at the corporate, industry, capability and geography levels. 1 - Marketing Process & Operations 2 - Brand and Services Innovation 3 - Effective Written Communications 4 - Brand Positioning & Architecture
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