Digital Analytics Associate Manager

Singapore, Singapore

Job Description



About Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Interactive, Technology and Operations services all powered by the world s largest network of Advanced Technology and Intelligent Operations centres. Our 506,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at .

Key Performance Elements/Responsibilities:

Perform actionable diagnostic analysis on category and site merchandising performance to produce quality insights, drive business strategies and maximize organizational efficiencies
Be the Subject Matter Expert, both technically and functionally, on web analytics and perform the most complex and challenging analytics efforts. Query, manipulate and transform data from multiple sources to produce a comprehensive view of customer behavior across all selling (online/offline) and marketing channels (digital/print)
Develop analytically sound approaches to answering business questions while demonstrating resourcefulness in obtaining and cleansing data when comprehensive information is not available
Lead the effort to improve overall analytics effectiveness including advanced segmentation and personalization for use on the site as well as in executive dashboards, alternative key performance metrics, funnel analysis, and function specific reports. Ensure that the analysis includes actionable insights that are appropriately calibrated and communicated to different levels and groups with the organization.
Establish strong relationships with business stakeholders and executives and become a trusted advisor for analytics, business insights, site changes, and new initiatives and opportunities.
Partner with other analytical teams, IT, and vendors to leverage various data sources in our new Enterprise Data Warehouse and deliver solutions that provide deep insights into customer behaviour across the channels and touch points through which customers interact.
Manage multiple initiatives, work streams, and priorities and ensure the team has clear direction in a constantly evolving environment. Also manage expectations across brands and departments.

Qualifications

Minimum Entry Education and Experience:
4-year Degree, preferably in a quantitative or technical subject such as in Digital Marketing, Finance, Economics, Mathematics, Engineering, or Computer Science
5+ years of experience working in web analytics using Adobe Analytics/Google Analytics or in a highly analytics area.
Experience using any coding language (SQL, SAS, Python or R) to transform, manipulate and analyse data preferred
Experience using data visualization tool (Tableau, PowerBI)
In-depth understanding of how people use and interact with the Internet
Familiarity with e-commerce, online advertising, SEO, email marketing, mobile and use of social media
Passion for excellence. High energy, self-motivated, and results oriented
Demonstrated strategic thinker and ability to bring innovation and leadership.

You will also have opportunities to hone your functional skills and expertise in an area of specialization. We offer a variety of formal and informal training programs at every level to help you acquire and build specialized skills faster. Learning takes place both on the job and through formal training conducted online, in the classroom, or in collaboration with teammates. The sheer variety of work we do, and the experience it offers, provide an unbeatable platform from which to build a career.

Accenture is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, gender identity, or any other basis as protected by applicable law.

All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.

Accenture is committed to providing veteran employment opportunities to our service men and women.

Please read Accenture s for more information on how we process your data during the Recruiting and Hiring process.

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Job Detail

  • Job Id
    JD1228948
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Singapore, Singapore
  • Education
    Not mentioned