Job Description

& Requirements

• Assist the team in the development of the overall digital marketing strategy
• Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display)
• Manage and maintain the company\xe2\x80\x99s owned media including websites, mobile apps, and email/CRM software
• Manage the creation of relevant and engaging digital content for publishing onto various digital platforms
• Manage social media marketing campaigns on Facebook, Instagram, Tik Tok and Mailchimp
• Manage digital advertising campaigns (SEM, Display, Social, Programmatic)
• Able to work and interpret Google Analytics
• Set up conversion, pixel, and event tracking on the website and across various digital platforms
• Conduct research on market trends, brand\xe2\x80\x99s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
• Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
• Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team
• Other duties as assigned

• Candidate must possess a Degree/Advanced/Higher/Graduate Diploma in Marketing/Digital Marketing or equivalent
• Good understanding of digital marketing practices and concepts
• Excellent knowledge of web analytics tools and social media platforms
• Knowledge of SEM & SOE concepts and online campaign management
• Great creative content writing
• Self-motivated and goal-driven