Job Description

Our client is a global conglomerate renowned for its diverse range of consumer electronics products including smartphones, TVs, home appliances, semiconductors, and more. Renowned for its pioneering spirit, the company is synonymous with innovation, recognized for its avant-garde technologies and exceptional designs.
:
Performance Marketing & Paid Media

• Work together with agencies to strategically plan, execute and optimise multi-channel paid media campaigns across platforms such as Google Ads, Meta, TikTok, programmatic networks and other relevant digital channels
• Ability to understand key performance metrics and optimise towards CPO, ROAS, CTR, CPC and conversion rate
• Conduct A/B testing on ad creatives and copy to enhance campaign effectiveness and improve user experience
• Monitor and analyse campaign reports and translate into meaningful campaign insights to drive business decisions
• Collaborate with internal teams to ensure a seamless 360 campaign efforts for key product launches

CRM

• Use of CRM tools and platforms to drive customer segmentations, nurture leads and grow retention base
• Support in planning and launch CRM campaigns focused on customer retention, upselling and drive switch
• Track and analyse CRM performance trends and identifying key opportunities for improvement
• Support in maintaining database hygiene

New Programs and Campaign Management

• Plan and execute full 360 campaign for company's project to drive and achieve overall KPIs
• Cross-Functional Collaboration with internal and external stakeholders to ensure campaign cohesion and timely execution across all touchpoints
• Maintain regular communication with senior leadership and cross-functional teams to deliver overall campaign performance updates, GTM/Optimisation plans, derive insights to shape decision-making and alignment

Reporting and Optimisation

• Develop and maintain comprehensive performance dashboards and reports on a regular basis
• Stay up-to-date on emerging trends, tools and best practices in digital marketing

Requirements:

• Degree in Marketing or a related field
• At least 2 years in digital marketing or marketing support role
• Basic understanding of key digital marketing channels such as paid search, social media, digital content strategy and CRM
• Basic analytical mindset with the ability to draw insights from campaign data

Other Information

• Salary up to $4400, dependent on experience
• Nearest MRT: Pasir Panjang
• Please note that this is a 1-year contract, renewable

Carin Sim
Direct Line: +65 9338 8173
EA License No: 91C2918
Personnel Registration Number: R23113561