Job Description

Coty is one of the world\xe2\x80\x99s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skin and body care. Coty is the global leader in fragrance. Coty\xe2\x80\x99s products are sold in over 150 countries around the world. Coty and its brands are committed to a range of social causes as well as seeking to minimize its impact on the environment. For additional information about Coty Inc., Please visit www.coty.com

ROLE AND DEPARTMENT

Division: Travel Retail
Job Title: Digital Intern
Reporting to: Digital & E-Commerce Manager

About the Role
Through this role, you will be able to gain an understanding of: digital marketing & e-commerce in the environment of Travel Retail Asia Pacific, gaining exposure to best-in-class digital practices across fragrance, makeup & skincare category.

THE ROLE

In this role you will be responsible for:
Digital Campaign Planning & Execution

• Design & execute effective digital amplification programmes (e.g. livestreams, social media, display advertising) that drives commercial sales growth
• Collaborate closely with cross-functional teams (e.g. marketing, commercial) to ensure digital campaigns are aligned with the IMC & commercial activities.
• Track & report campaign performance to evaluate effectiveness of activation & formulate actionable insights for future.

In-Store Digitalisation

• Collaborate with global brand & digital tech teams to develop & adapt digital tools that elevate consumers\xe2\x80\x99 shopping experiences
• Implement guidelines in partnership with cross functional teams (marketing, merchandising, commercial, training) to ensure successful implementation in stores across APAC region
• Track commercial performance & gather feedback from commercial teams to further improve subsequent variations of tools.

Competitor Analysis Review & Digital Upskilling

• Evaluate competitors\xe2\x80\x99 digital & e-commerce activities across the region & share best practices/innovations from competitor brands, providing actionable insights for brands
• Assist in upskilling extended team\xe2\x80\x99s digital capabilities through providing insights into industry\xe2\x80\x99s latest trends & happenings

WHAT YOU\xe2\x80\x99LL BRING
We\xe2\x80\x99d love to see candidates who have:

• Undergraduates who can commit for at least 6 months (Aug 2023 to Jan 2024) for a full-time internship.
• Skilled in the use of MS Office tools including Outlook (or related email tool) Excel, Word and PowerPoint.
• Self-motivated and self-starter, with a strong work ethic and a sense of confidentiality.
• Possesses cross-cultural awareness and high emotional intelligence.
• Articulate, with the ability to work in a fast-paced environment.
• Good balance of a professional attitude while having fun.
• Strong interest in consumer goods, makeup and beauty products.
• Strong desire to learn along with a strong sense of ownership.
• Persuasive, resilient and flexible, able to easily adapt to new challenges.
• Passionate, enthusiastic and driven to regularly follow-up with loose ends.
• Able to thrive despite challenges while adopting a positive attitude under pressure.

LEARNING OUTCOMES

• Acquire digital campaign management skills, that includes:

• Digital strategy formulation (guided by line manager)
• Optimisation in campaign execution (targeting strategies, creative choice, commercial promotions)
• Increase digital competency through understanding industry\xe2\x80\x99s latest happenings & trends
• How to bring actionable insights with real commercial impact through data analysis

Coty