Job Description

Coty is one of the world\'s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. COTY is the global leader in fragrance and number three in color cosmetics. COTY\'s products are sold in over 150 countries around the world. COTY and its brands are committed to a range of social causes as well as seek to minimize its impact on the environment. For additional information about Coty Inc., please visit www.coty.com.

ROLE AND DEPARTMENT

Division: Travel Retail
Job Title: Digital Intern

About the Role
Through this role, you will be able to gain an understanding of: digital marketing & e-commerce in the environment of Travel Retail Asia Pacific, gaining exposure to best-in-class digital practices across fragrance, makeup & skincare category.

THE ROLE

In this role you will be responsible for:

Digital Campaign Planning & Execution

• Design & execute effective digital amplification programmes (e.g. livestreams, social media, display advertising) that drives commercial sales growth
• Collaborate closely with cross-functional teams (e.g. marketing, commercial) to ensure digital campaigns are aligned with the IMC & commercial activities.
• Track & report campaign performance to evaluate effectiveness of activation & formulate actionable insights for future.

In-Store Digitalisation

• Collaborate with global brand & digital tech teams to develop & adapt digital tools that elevate consumers\' shopping experiences
• Implement guidelines in partnership with cross functional teams (marketing, merchandising, commercial, training) to ensure successful implementation in stores across APAC region.
• Track commercial performance & gather feedback from commercial teams to further improve subsequent variations of tools.

Competitor Analysis Review & Digital Upskilling

• Evaluate competitors\' digital & e-commerce activities across the region & share best practices/innovations from competitor brands, providing actionable insights for brands
• Assist in upskilling extended team\'s digital capabilities through providing insights into industry\'s latest trends & happenings

We\'d love to see candidates who have:

• Undergraduates who can commit for at least 6 months (Jan 2024 to Jun 2024) for a full-time internship.
• Skilled in the use of MS Office tools including Outlook (or related email tool) Excel, Word and PowerPoint.
• Self-motivated and self-starter, with a strong work ethic and a sense of confidentiality.
• Possesses cross-cultural awareness and high emotional intelligence.
• Articulate, with the ability to work in a fast-paced environment.
• Good balance of a professional attitude while having fun.
• Strong interest in consumer goods, makeup and beauty products.
• Strong desire to learn along with a strong sense of ownership.
• Persuasive, resilient and flexible, able to easily adapt to new challenges.
• Passionate, enthusiastic and driven to regularly follow-up with loose ends.
• Able to thrive despite challenges while adopting a positive attitude under pressure.

LEARNING OUTCOMES

• Acquire digital campaign management skills, that includes:

• Digital strategy formulation (guided by line manager)
• Optimisation in campaign execution (targeting strategies, creative choice, commercial promotions)
• Increase digital competency through understanding industry\'s latest happenings & trends
• How to bring actionable insights with real commercial impact through data analysis

Country/Region: SG

City: Singapore

Coty