Work with Japan HQ to plan, execute new enhancements and maintenance for the regional website.
Generate data-driven insights using GA for customer journey and plan
Undertake SEO initiatives together with team members to improve google ranking for selected keywords.
Work with the agency to analyze maintenance & system bottlenecks and propose improvements for system requirements or automation of workflows to Japan HQ to reduce the maintenance workload and improve page speed.
Loyalty marketing
Work with regional sales offices to build on loyalty programs using data, business insights, system capability and customer feedback to drive more traffic, sales conversion, early engagement and stronger/longer affinity.
Partner with internal and external stakeholders to initiate, co-develop and optimise Loyalty and Marketing systems as well as engagement (targeting & retargeting) journeys.
Media planning
Work collaboratively with the regional sales offices to ensure their digital marketing plans are developed with a keen understanding of media and audience performance and insights.
Review post-campaign results, analyse the effect the digital plans have on onsite metrics (traffic, bounce rates, conversion rates etc), and work with them to make adjustments and improve for future campaigns.
Work with sales offices to test the market on new digital platforms to ensure that we fully maximize opportunities present in the market.
Job Requirements
At least 3-5 years of Loyalty and CRM experience in retail or agency, ideally with hands-on experience in marketing technology and personalized communications.
Proficiency with analytics tools.
Deep understanding of SEO and SEM.
Strong interpersonal communication, organization, and time-management skills
Must be equipped with experience in Loyalty Marketing
Able to lead a team of 2 to 3 colleagues.
Work Location & Benefits:
Workplace nearby Paya Lebar MRT.
Positive & dynamic environment.
Hybrid Working Days - 2 Days in Office, 3 Day WFH .
$850 Health Benefits Per Year (For TCM, Dental Services &, etc)
AWS .
Annual Leave 16 days .
Salary $5000 - $7500 .
Commission paid out every quarter based on achieved target commission (After Probation)
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