Job Description

Areas of Interest

Communications/Public Relations, Marketing

Location(s)

Singapore - Singapore

This role within the CBRE Singapore Marketing & Communications team provides you with the opportunity to drive our positioning and exposure in the digital space. The responsibility transcends social media, web, and external communications via digital channels. You will communicate the CBRE brand story with the use of appropriate contents, formats, and channels.

Responsibilities

Digital Marketing

• Collaborate with corporate, regional and divisional digital teams to assess, plan and execute digital initiatives, campaigns, and tools.
• Develop and execute market digital strategies and integrated online strategy to grow web and social traffic, brand reach and revenue.
• Conceptualize, develop and implement customised content for CBRE Singapore social media channels, website and digital formats such as videos, eDMs and podcasts.
• Managing full spectrum of digital and social media engagement - develop compelling content to grow online communities, manage queries from public via the social media platforms, issues/crisis management
• Manage the company website and devise recommendations to drive web visibility and traffic, using and not limited to, paid search, SEO, SEM and PPC
• Plan and deliver new and creative growth strategies through digital marketing, including digital advertising
• Support in the planning and execution of digital and omni-channel events
• Communications
• Support in proactive media engagement, as well as managing media queries
• Craft and prepare corporate messages, press releases and communications
• Work closely with other functions in the wider Marketing & Communications team to communicate and amplify relevant content in a 360-integrated manner.

• An ability to chip in on PR/Media Engagement will be a bonus.
• Degree in Mass Communications/Marketing/Business or relevant discipline
• At least 3-5 years of related working experience in a B2B environment.
• A strong command of English, and the ability to write well in a variety of styles is a must. An effective communicator in both verbal & written presentations
• In-depth knowledge of various social media platforms, best practices, and website analytics.
• Familiarity with SEO/SEM, display advertising campaigns and A/B and multivariate experiments
• Familiarity with video editing and graphic design is a plus but not essential
• Experience in PR/media relations also a bonus
• Strong analytical and problem-solving skills, resourceful, meticulous in work execution and project management
• Self-starter, with experience working in matrix organisations, and ability to handle concurrent projects.
• Ability to collaborate and build relationships with colleagues across levels of seniorities and disciplines

CBRE