At UI-licious, we’re passionate about software quality, and we want to help software teams around the world deliver the best web and mobile experience to their users. Our solutions help teams to automate user interface testing for their applications, and catch defects before it reaches users.
Let’s build a better web, a web for everyone.
About the role:
As a growth hacker, you will be responsible for identifying market segments and developing campaigns to increase brand awareness and capture leads.
You are expected to:
Research themes and keywords relevant to personas in targeted market segments
Develop campaigns to capture new customers or nurture future customers.
Collect, monitor and analyse performance metrics of the campaigns
Use a data-driven approach to test and optimise campaigns
Source and collaborate with designers and agencies to develop marketing collaterals
You should be familiar with:
Keyword research and search engine optimisation
Developing and managing campaigns on digital advertising platforms (e.g. Google Adwords) and social media platforms (e.g. LinkedIn, Twitter)
Tools and methods to collect and analyse campaign performance (e.g. Google Analytics, Matoma Analytics)