Job Description

COMPANY DESCRIPTION
As Singapore’s leading supermarket retail player and a household name close to all, we have grown with you over the years. It is now your turn to grow an exciting new career and fulfil your aspirations with us. Join us as we embark on a journey to make lives better for our customers, community, environment and employees. At NTUC FairPrice, we offer you more than just a job. We are committed in giving our employees a rewarding career through comprehensive development opportunities. We promise a wonderful workplace culture with ample opportunities for growth at different levels of your career. Every of our 10,000 employees across Singapore is important. If the prospect of working in an organization at the forefront of retail technology and innovation excites you, look no further. Grow your career with us today and make a difference. .
DESIGNATION : Digital Marketing Executive (Campaigns)

RESPONSIBILITIES

The candidate will be responsible for the execution of digital marketing campaigns for FairPrice Online eCommerce platform. The Marketing Executive will build and execute on high speed continuous campaigns to drive growth of transactions, revenue and user base. He/She will be responsible to lead (end-to-end) important mass and segment-targeted marketing campaigns, planning the annual campaign calendar, brainstorming with product purchasing and site optimization teams on campaign themes and promotions.
Primary Responsibilities

• Design, build and execute important marketing campaigns at high velocity, measuring effect and delivering optimization
• Achieve targets in GMV & revenue growth for campaigns
• Work with appointed agencies, product teams and other key stakeholders to develop, strategize, manage and execute marketing campaigns across, with focus on driving orders, revenue and AOV
• Collaborate with design agencies and internal design team to develop and execute all required creatives (from banners to rich media)
• Work with internal stakeholders & media buying agencies on budgeting, media plans and per channel spending distribution
• Ensure consistency across campaigns in creative assets, messaging, and strategy
• Monitor and report campaign efficiency – measuring return on marketing spending, reach and meeting of campaign objectives
• Develop forecasts and budgets from various paid media channels, acting on optimization decisions quickly
• Monitor competitor campaigns to derive insights and recommendations

• At least 3 - 5 years of experience in campaign management for eCommerce, consultancy or MNC with sizeable digital marketing portfolio
• Hands-on experience in e-mail marketing, content marketing, campaign management and online advertising
• Hands-on experience in building and executing data-driven, multi-channel campaigns and leveraging marketing automation technology
• Must have an analytical mind, be numbers driven & have analytics skills & experience.
• Proficiency in excel is a must, familiarity with GA360, Data Studio and SQL is a plus
• Comfortable managing multiple projects and tight timelines
• Strong managerial skills combined with team player attitude and ability to collaborate effectively with a variety of internal stakeholders
• Possess the ability to inspire and influence key internal and external stakeholders to build and manage wider relationships
• Highly-motivated, change champions looking for a fast paced and dynamic team environment with the opportunity to learn and grow professionally
• Digital savvy, creative and is updated with latest eCommerce trends
• Possess a good learning and can do attitude with attention to details and strong problem solving skills

• Office location: Fairprice Hub (Beside Joo Koon MRT)