Digital Marketing Manager New Equipment

Singapore, Singapore

Job Description


Date Posted: 2024-01-08

Country: Singapore

Location: 8 Kallang Avenue #07-01/09 Aperia Tower 1, Singapore

At Otis, it\xe2\x80\x99s our people that make us different. Come and join OTIS today and be part of the Forbes 2023 World\'s Best Employers!

Join the Otis family where collaboration, innovation, and empowerment help each individual and the company reach new heights.

About You

You will be responsible for organizing and executing programs that generate new prospects for the New Equipment sales force and helping drive sales funnel from action, interest, desire, and action. This position reports to the Director of Digital Marketing.

Your Key Responsibilities

  • Based on the annual digital sales plan, develop a yearly digital marketing roadmap of campaigns for New Equipment that includes a forecast for budget, leads, proposals and revenue targets per campaign.
  • Understand & educate organization on which digital channels work best for target audience in New Equipment
  • Review incoming campaign brief proposals; evaluate & prioritize campaign in overall roadmap strategy given budget and resources.
  • Own and drive revenue for customer facing tools/sites such as Otis Create, eCommerce, etc.
  • In partnership with WHQ Paid Media experts & Sales organization - Forecast, measure, analyze and report on impact of programs to stakeholders.
  • Collaborate with Marcomms & Field/Regional Marketing to communicate and educate the sales team regarding new and planned marketing activities including global, regional and local programs.
  • Review campaign results in dashboards and suggest opportunities for improvement; develop pipeline acceleration continuously.
  • Coordination of campaign creative with Paid Media and WHQ MarComms; including sharing best practices for target audience in New Equipment
  • Partner with WHQ DM Ops to ensure proper tracking in advance of and during campaigns.
  • Partner with WHQ Marketing COE, MarComms & DT Otis.com team on content updates, as necessary
Your Requirements:
  • Bachelor\xe2\x80\x99s degree in business or related field of study
  • 5 years\xe2\x80\x99 experience in related field.
  • Hands-on experience leading, planning, executing, and optimizing digital campaigns at scale either in-house or with support of an agency.
  • Understanding/expertise in digital marketing channels that drive demand generation and leads for the sales funnel.
  • Attention to detail and the ability to effectively multitask in a deadline driven environment.
  • Excellent analytical, organizational, and project management skills
  • Proficiency in MS products (Excel, PPT), and other marketing technology as needed (Monday.com, webinar tools, marketing automation platforms, CRMs, etc).
If you live in a city, chances are we will give you a lift or play a role in keeping you moving every day.

Otis is the world\xe2\x80\x99s leading elevator and escalator manufacturing, installation, and service company. We move 2 billion people every day and maintain approximately 2.2 million customer units worldwide, the industry\'s largest Service portfolio.

You may recognize our products in some of the world\xe2\x80\x99s most famous landmarks including the Eiffel Tower, Empire State Building, Burj Khalifa and the Petronas Twin Towers! We are 69,000 people strong, including engineers, digital technology experts, sales, and functional specialists, as well as factory and field technicians, all committed to meeting the diverse needs of our customers and passengers in more than 200 countries and territories worldwide. We are proud to be a diverse, global team with a proven legacy of innovation that continues to be the bedrock of a fast-moving, high-performance company.

When you join Otis, you become part of an innovative global industry leader with a resilient business model. You\xe2\x80\x99ll belong to a diverse, trusted, and caring community where your contributions, and the skills and capabilities you\xe2\x80\x99ll gain working alongside the best and brightest, keep us connected and on the cutting edge.

We provide opportunities, training, and resources, that build leadership and capabilities in Sales, Field, Engineering and Major Projects and our Employee Scholar Program is a notable point of pride, through which Otis sponsors colleagues to pursue degrees or certification programs.

Today, our focus more than ever is on people. As a global, people-powered company, we put people \xe2\x80\x93 passengers, customers, and colleagues \xe2\x80\x93 at the center of everything we do. We are guided by our values that we call our Three Absolutes \xe2\x80\x93 prioritizing Safety, Ethics, Quality in all that we do. If you would like to learn more about environmental, social and governance (ESG) at Otis click .

Become a part of the Otis team and help us #Buildwhatsnext!

Otis is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class. To request an accommodation in completing an employment application due to a special need or a disability, please contact us at .

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Job Detail

  • Job Id
    JD1405051
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Singapore, Singapore
  • Education
    Not mentioned