Job Description

An exciting opportunity is waiting for you in the newly set up Centre of Excellence (COE) Marketing Experimentation & Personalization team in Changi Airport Group. You will be working on designing and running digital marketing experiments and operations to drive spendings in Changi and/or improve customer experience. You will be responsible for the following areas:

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Work with Marketing teams to champion marketing experiments and personalization from end to end including design, execution, and analysis

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Recommend marketing teams on the digital channels (e.g. websites, APP, EDMs) that they should use to reach out their targeted customers

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Set up campaign workflows in MarTech stacks (e.g. Adobe, Braze)
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Measure and report performance of all digital campaigns

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Manage MarTech platform & governance:-

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Advisory on MarTech capabilities for business users
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Liaison with Digi-tech team on enhancing and troubleshooting existing MarTech stack e.g. Adobe, Braze

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Set up & govern the use of MarTech products
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Review & recommend new MarTech products, where required, to enable experimentation & personalization at scale.

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Evangelize on the use of MarTech products:-

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Educate the marketing teams on MarTech product capabilities and promote the adoption of MarTech to personalise marketing campaigns
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SProvide training to marketing teams on the usage of MarTech products, marketing experimentation, and personalization approach.

Requirements

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Degree in Computer Science / Marketing or a related field
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At least 4 to 10 years of relevant working experience
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Experience in MarTech stack (e.g. Adobe Analytics, Adobe Target, Braze Campaign Management Tool)

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Ability to work with multiple internal stakeholders, and able to prioritize and manage multiple stakeholders requirements
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Strong communication skills (verbal and written/visual) to create and deliver compelling presentations to senior management

Changi Airport Group