Job Description

Digital Marketing Specialist, Education Marketing

:
We are looking for a digital marketing specialist with social media experience to drive our education social strategy and development of campaigns across the Southeast Asia region.
As a key member of the Education Marketing team, this role will work closely with colleagues that are managing our education programme and content, look into integrating social marketing for own channels and through third party partners. This person needs to be highly collaborative, knowing how to generate breakthrough social work while partnering with various teams along the way.

The ideal candidates should have a a fluency in social culture and ideas, and a track record of pushing new ways for brands to show up in social channels. They should have a deep understanding of social insights, trends, platforms, behaviours - and the ability to communicate them in simple and impactful ways. Most importantly, they should be a great person to work with, believe in our values, and be excited to help strengthen the highly passionate communities our products especially in the education communities.

Responsibilities:

• Drive content strategy for social channels
• Manage Education social marketing strategies and execution plans
• Work with agency to deliver timely rollout of plans, insights and performance reports
• Build creative briefs and manage local campaigns to support our marketing initiatives to reach educators, parents and higher ed students
• Provide social intelligence and inspiration on integrated campaigns
• Provide regular updates on social trends, platforms, target audience behaviours, insights on key markets and other brands
• Track and provide weekly progress reports on campaign performance metrics and analytics to optimise social content performance

Requirements * 5-8 years of experience in marketing/advertising with at least 3 years focusing on social marketing

• Proficiency with social platforms from strategic and feature based perspectives
• Heavy user of social platforms, intuitive understanding of behavioral and technology trends
• In-house or agency experience on brands with brands passionate social communities
• Experience with all components of social: strategy, community management, analytics, handles, campaigns, real time moments, events, paid, talent, production and creative social tools
• Good understanding of creative and good taste/POV on creative work
• Great team player, proactive, hard worker, organized
• Proven track record of leading work that is best in class social and made an impact in culture
• Knowledge or experience of the education market a plus
• Bachelor's degree required. MBA or other professional degree a plus

Interested applicants, please submit your resume to: abelene.kang@manpower.com.sg
Abelene Marianne Kang Mrs Abelene Marianne Rozario R2089914
EA License No: 02C3423 Reg No: 199505951H

Kang Abelene Marianne Mrs Rozario Abelene Marianne

EA License No.: 02C3423 | Personnel Reg No.: R2089914

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