Job Description

New customer acquisition through Digital Marketing in China, Hong Kong and Singapore.

Responsibilities

Understand the company\xe2\x80\x99s direction and focus, in particular the marketing strategy.


1. Digital marketing

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  Manage the company\'s digital marketing activities including SEO, SEM, social media marketing and digital partnership
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  Manage the digital budget and constantly optimise to achieve the best results
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  Either manage directly or through marketing agency

2. Build the long-term digital marketing capability by

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  Managing the company\xe2\x80\x99s branding in the digital space
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  Website development

3. Analysis & reporting

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  Work out the KPIs with the Head of Marketing
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  Monitor, track and report regular on the progress of the KPIs
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  Analyse the marketing effort and expenses in relation to the KPIs and propose further actions

4. Assist in general marketing activities

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  Assist in ad-hoc offline marketing activities

Reporting Line

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  Report to Head of Marketing

Requirements

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  Experience in digital marketing in China, Hong Kong and Singapore
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  Interests and experiences in travel
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  Sales and result oriented
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  Creativity

Salary Range

S$3,500 - 4,500 per month