Job Description

COMPANY DESCRIPTION
As Singapore’s leading supermarket retail player and a household name close to all, we have grown with you over the years. It is now your turn to grow an exciting new career and fulfil your aspirations with us. Join us as we embark on a journey to make lives better for our customers, community, environment and employees. At NTUC FairPrice, we offer you more than just a job. We are committed in giving our employees a rewarding career through comprehensive development opportunities. We promise a wonderful workplace culture with ample opportunities for growth at different levels of your career. Every of our 10,000 employees across Singapore is important. If the prospect of working in an organization at the forefront of retail technology and innovation excites you, look no further. Grow your career with us today and make a difference.
DESIGNATION : Digital Merchandising Specialist

RESPONSIBILITIES
As a digital merchandiser specialist, you are responsible for maximizing conversions by driving the most commercial and inspiring online store through commercial planning, coordination and execution. You will be in charge of managing key projects and drive growth through campaigns as well as work with different teams to drive traffic and conversion onsite. You are responsible for executing and managing all campaigns and project setup via web and app for FairPrice On. You are required to be familiar with system flows and understand the different possible promotion mechanics and ensure all online promotional content adheres to business guidelines and specifications. You are also expected to work closely with national category buyers, marketing, technical support customer service teams to improve FairPrice On’s service offering and user experience. Key tasks and responsibilities Campaigns

• Work closely with national category buyers and marketing team to roll out campaigns and new initiatives, ensuring smooth customer shopping journey for FairPrice Online customers
• Oversee campaigns from start to finish with seamless execution
• Manage the creation of banners, subbanners, campaign landing page etc.
• Monitor and share the performance of campaigns during and after (review)
• Identify and implement key learnings for future campaigns

• Responsible for creating and implementing a digital strategy and vision for assigned categories
• Monitor market/customer trends and understand the business requirements / key categories, bearing in mind the change/switch in shopping behaviour between online and offline markets
• Perform regular competitor (local and overseas) analysis to generate new ideas to increase intelligence
• Track category performance daily and drive growth of category through onsite efforts
• Improve customer journeys (UX) following the analysis of path-to-purchase, category/SKU sales and competing benchmarks
• Identify and ensure promotion effectiveness within category

• Support end-to-end testing for new enhancements on platform’s user interface and experience

• Degree in business or other equivalent/relevant fields
• Minimum 3 years of eCommerce and/or merchandising experience and preferably with experience in retail, FMCG, sales, account management, business development, marketing or communication