Job Description

What the role is:The role of a Digital Social Media Marketing (Recruitment) Officer is to assist the team in driving recruitment through creatives.What you will be working on:(1) Manage and improve Corporate Social Media accounts: a. Manage and improve SCDF\'s recruitment social media accounts : Including advertisement management, posting, monitoring and continuous improvements; b. Propose, implement and manage future social media accounts (e.g. Instagram, Tiktok) c. Monthly reporting of corporate social media(s) statistics. (2) Manage and support Corporate Website(s) Development and updates: a. Project management of corporate website(s) development including coordination between various stakeholders, monitoring timelines and close follow-ups with content contributors and management of web development vendor; b. Contribute to the creation of digital content to improve career familiarity with SCDF; c. Monthly reporting of website(s) statistics. (3) Recruitment Marketing and Advertising Materials: a. Create digital content or convert existing marketing materials for internal and public distribution. Marketing materials include eDMs and targeted newsletters; b. Manage projects end-to-end, working closely with the Recruitment and Marketing Team; c. This includes liaison with external companies and internal stakeholders to ensure brand consistency and alignment of marketing materials/messages to organisation goals. (4) Horizon Scanning on Digital Transformation and Recruitment Best Practices in other areas: Update team on digital media and recruitment developments. Propose, plan & execute improvements. (5) Event Management: a. Develop and maintain transportation schedules to ensure timely arrivals and departures for attendees. b. Collaborate with venue owners and managers to negotiate contracts, pricing, and any additional services required. c. Coordinate with internal teams to set up and arrange event spaces, including seating arrangements, audiovisual equipment, and other necessary resources. d. Manage and improve event organization and regular updating of event engagement on recruitment matters.What we are looking for:(1) Diploma/degree in business, marketing or multimedia-related disciplines will be advantageous for the applicant. (2) Candidates with minimum of 2-3 proven years of experience in a marketing or multimedia-related role will be preferred. (3) Good understanding and proficiency in the usage of various social media/digital marketing channels such as Facebook, Twitter, Instagram, LinkedIn, forums, GDN, SEM, SEO, etc. is a must. (4) Good knowledge of digital media analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) and graphic design and digital marketing or related fields, including prior experience in designing eDMs and/or newsletters. (5) Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate. (6) Working knowledge of HTML, CSS, and JavaScript development and constraints. (7) Strong analytical skills and data-driven thinking. (8) Up-to-date with the latest trends and best practices in online marketing and measurement. (9) Strong organizational skills and time management skills, with the ability to prioritize tasks and meet deadlines. Excellent communication and interpersonal skills, with the ability to build and maintain relationships with various stakeholders. (10) Proficient in Microsoft Office Suite and event management software. (11) Flexibility to work evenings and weekends, as required, during event periods.About MHA - Singapore Civil Defence Force (SCDF):The Singapore Civil Defence Force (SCDF) is a uniformed organisation under the purview of the Ministry of Home Affairs. The main role of SCDF is to provide fire-fighting, rescue and emergency ambulance services; mitigating hazardous materials incidents, as well as formulate, implement and enforce regulations on fire safety and civil defence shelter matters. In 1982, the National Civil Defence Plan was launched which spearheaded the emergency preparedness for the nation. With the enactment of the Civil Defence Act in 1986, the SCDF was established as an independent organisation under the Ministry of Home Affairs (MHA). In the same year, the Hotel New World collapse paved the way for joint operations between the SCDF and Singapore Fire Service (SFS). Due to the similarity in roles and functions, the SCDF and SFS were formally integrated on 15 April 1989. Over the years, the SCDF has improved its life saving operations through innovations and programmes to enhance her fire-fighting, rescue capabilities and public education plans. The Light Fire Attack Vehicle (The Red Rhino) and Tracked Fire-Fighting Vehicle are some of the customized solutions which the force has developed to increase its operational capabilities. The SCDF also actively engages the local community through its wide-ranging public educational programmes and community-based activities to enhance the resilience and emergency preparedness of the civilian population. Today, the Force is recognised by the population as a professional body of well-trained officers and men geared to respond to all types of life-threatening emergencies round-the-clock. An operationally ready SCDF, working hand-in-hand with a prepared and resilient population, helps to ensure that the nation is capable of handling any untoward eventualities.

Singapore Civil Defence Force