Job Description

Position Summary

This is a prominent role inside a highly dynamic and evolving media and creative hybrid team. You will be the key regional client lead for an established content and entertainment platform brand. As part of our core client team, you will be a leader and agenda setter in pushing UM Studios capabilities and growing our remit on the client. This role is primarily focussed on building data and technology solutions and strategies for activation which connect across all touch points from impact digital video through to digital and Influencer activation ideas. You will work with our creative and media team to drive big ideas, lead the agenda with our client, and execute campaigns to the highest quality standards.

As Digital Content Strategy Director across one of our key clients you will take over full operation oversight for the team both in Singapore and in our production hub in KL. You will ensure all commitments we make to the client are clearly articulated and reflective of ambitious but achievable targets, and that we always deliver on these commitments.

To be successful in the role, you will need to be able to identify potential issues before they arise, be a step ahead of our clients and solve problems with creative thinking and maintaining a positive, solution focussed, outlook on our work and clients. You will be responsible for building and presenting recommendations that leverage creative, content and digital platform solutions to solve business challenges. You will collaborate with regional and local teams in developing creative solutions that make our clients famous.

Outside of direct client work, you will be one of the most senior team members in UM Studios and will play a key role in developing new working models, expanding capabilities and defining how we will grow our capabilities to build sustainable success and growth for our agency.

The Digital Content Strategy Director advises clients, agencies and internal stakeholders on best practice Dynamic content and Influencer/KOL planning and implementation.

Key Responsibilities

PLANNING:

• Lead Addressable and other content strategy projects end to end, focussing on bringing together work across media planning, creative, tech and client, into a comprehensive approach to comms
• Become a true client partner and understand their business intrinsically
• Control overall content budget for your key clients across multiple channels
• Design best in class creative campaigns that deliver results
• Taking global strategy into localized communications planning recommendations or working with regional team to develop strategy directly
• Translate highly sophisticated product offerings with detailed scientific background and strong comms regulation into campaigns which resonate with our audience
• Build project timelines and clearly articulated workflow across various specialists within the team
• Surfacing cultural trends and events that can be leveraged for activation
• Creating innovative activation ideas that bring the campaign to life in interesting ways
• Develop measurement frameworks that are in line with client business success
• Regularly building presentations and merchandising these to clients both response to brief and thought leadership pieces that demonstrate shifts in landscape.
• Demonstrate excellent attention to detail

PARTNERSHIPS:

• Ability to surface new partners across the region (and in local markets) establishing test and learn frameworks and adoption pipeline for successful tests
• Fosters a seamless working relationship with UM Studios creative teams in the local markets and KL Production Hub
• Able to identify projects / briefs which present revenue or new business opportunities for the wider MB business and suggest commercial approach accordingly

LEADERSHIP:

• Support in training regional and local market account teams, nurturing and growing the existing accounts talent and championing best in class client management
• Position yourself in the Singapore office (and with clients) as a thought leader in the area of addressable strategy and content
• Become a key support for local markets allowing them to tap into your skill set to help in understanding best practise planning & execution
• Manage internal stakeholders to deliver business outcomes
• Drive innovation and deliver creative campaigns that win awards
• With your team, deliver flawless campaign management, reporting optimisation and measurement
• Deliver advanced insight that is proactive and effective

COMMERCIAL:

• Identify opportunities for new and existing products and initiatives across client portfolio's, campaign approaches and local market skill sets continually looking to integrate new ways of thinking and develop out of scope opportunities
• Find solutions that help our clients better navigate their various regional partners and centralizes more work and revenue in the regional hub
• Support local markets in providing guidance around specialist areas that could lead to stronger revenue opportunities

KNOWLEDGE & UNDERSTANDING:

• Proven track record on driving high quality creative work on complex clients at the highest level
• Analytical ability to understand the impact of research and measurement and how to use this to inform planning
• Has an excellent ability to interpret data from multiple sources (e.g. across markets) to inform comms planning
• Have a high level working knowledge of different project management philosophies and tools, and be confident in recommending and implementing new systems and ways of working
• Passionate about all forms of communications
• Digitally infused and savvy about cutting edge communication solutions
• Channel neutral
• Collaborative
• Comfortable working as an individual and also being part of a broader team of communication experts
• An ability to convey Influencer/KOL planning/buying theory & application to all relevant stakeholders

Desired Skills & Experience

SKILLS AND ATTRIBUTES:

• Ability to understand business challenges and provide communications solutions at the pace of the clients
• Ability to build innovative creative ideas and activations
• Relationship driven; clients, internal, media and agency partners
• Ability to manage and develop junior team members
• Ability to articulate complex creative concepts with ease and present with confidence
• Holds themselves & others to high standard of output
• Inclusive and approachable
• Strong influencer

KPI's Core:

• Client satisfaction in Regional recommendations, thought leadership and media planning
• 360 Feedback on collaborating with the internal stakeholders including the client team
• Recommendations that are realised and translated into best practise/award worthy campaign plans
• New partnerships sourced and developed that add value
• Out of scope opportunities are sourced and realised
• As a leader actively contributing to the culture and identity of Mediabrands playing a key role in building capabilities across the region.

About Us

A full-service media agency, UM strives to Futureproof our clients' businesses through our relentless pursuit of better science, art and outcomes. Founded in 1999, UM is made up of entrepreneurially-minded strategists, planners, researchers, investment experts, decision scientists, account executives, and content and activation specialists-over 4,800 employees across 130 offices in over 100 countries around the world. A part of IPG Mediabrands, UM's global headquarters are in New York, with six additional US offices in Birmingham, Dallas, Detroit, Los Angeles, Miami, and San Francisco. UM's vision to Futureproof our clients for today, tomorrow, and beyond wouldn't be possible without our Better People.

UM's culture is an inclusive one, where people belong and are encouraged to bring their full selves to the office, and where personal and professional growth are a priority of every member of the team. UM's Executive Leadership Team is dedicated to building a culture that permeates every element of the company, from work flexibility, to career planning and regular talent reviews, to an active culture club. They proudly uphold the following values:

Courage: Our courage to take risks drives our ability to set new industry standards.

Curiosity: Our relentless curiosity drives relentless innovation.

Commitment: Our commitment to uncovering better opportunities for our clients and our community is at the heart of everything we do.

Community: We pride ourselves on fostering a community where everyone can belong while actively giving back to the communities in which we live.

Caring: We care about being a diverse agency where everyone feels motivated and supported.

Candor: Our candor through open and constructive dialogue ensures better outcomes for our people and our clients.

As a company, UM is constantly pushing to improve, under their Better Science, Better Art, Better Outcomes banner, striving to set the bar in the ever-evolving media landscape. Their efforts have yielded a number of new business wins recently including Aetna, American Express, Columbia Sportswear, Gallo Wine, Henkel, and Quicken Loans.